Strategic Legal Solutions For A Global Business World
Strategic Legal Services Tailored for Modern Business — advisory and dispute resolution across intellectual property, media, technology, corporate and regulatory law, delivered by dedicated practice groups from Istanbul for clients around the world.
Ranked inIP STARS·WTR 1000·THE LEGAL 500·MEDIA LAW INTERNATIONAL
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01
Who We Are
A Proven Legal Blueprint to Secure What You've Built.
Devin Law & IP is a boutique law firm with over 15 years of combined experience from its founders and partners. The firm operates on principles of transparency, integrity, and shared values, and delivers sustainable legal solutions through dedicated practice groups.
We serve diverse international clients by forming specialized teams with sector expertise. Long-term client relationships, diversity, continuous education and professional development are our core institutional values.
Founded on professionalism, transparency and long-term value creation, the firm combines sector expertise with strategic legal insight — providing clear, practical and result-oriented solutions for businesses and individuals.
Alongside its Istanbul headquarters, the firm manages trademark and patent portfolios across multiple jurisdictions through its attorneyship practice — handling filings, oppositions, renewals and enforcement before TÜRKPATENT, EUIPO and WIPO on behalf of local and international rights holders.
This dual structure — Legal Services on one side and Trademark / Patent Attorneyship Services on the other — allows the firm to combine contentious litigation strength with disciplined portfolio administration, so that every matter is handled by a team specialised in its own field.
02
Why Choose Us
Legal Expertise
Professionals with extensive knowledge across industries provide strategic advice and actionable insights. Every matter is staffed by a team with genuine sector experience, so our advice reflects commercial reality rather than abstract theory.
Client-Focused Approach
Personalized solutions tailored to specific client goals through collaborative engagement. We invest time in understanding each client's business model, risk appetite and priorities before shaping the legal strategy around them.
Innovative Legal Solutions
Leveraging modern legal technologies to develop creative, sustainable approaches. From portfolio automation to structured watch services, we use technology to deliver faster and more consistent outcomes.
Commitment to Sustainability
Supporting clients in adopting ethical practices that benefit both business and society. We help build compliance cultures that are durable, defensible and aligned with evolving international standards.
Strategic Perspective
Aligning legal solutions with business objectives for sustainable growth. Advice is always framed as a business decision — with clear options, realistic costs and measurable consequences.
03
Legal Services Tailored to Your Business
01
Industrial Property Law
Trademarks, patents & utility models and industrial designs — consultancy, prosecution and litigation before TÜRKPATENT, EUIPO and WIPO.
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02
Intellectual Property & Copyright Law
Copyright, software and related rights under FSEK No. 5846 — from ownership architecture and registration through to piracy enforcement.
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03
Media, Entertainment & Advertisement
Where creative expression meets complex regulation — advertising review, broadcasting compliance, production and talent agreements.
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04
Data Protection, Privacy & Cybersecurity
Defensible governance under KVKK and the GDPR — data mapping, cross-border transfers, breach response and defence before the Authority.
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05
IT & Technology Law
Software, SaaS and cloud contracts, gaming and e-sports, startup financing rounds, e-commerce and fintech regulation, and the legal architecture around artificial intelligence.
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06
Corporate Law & Commercial Advisory
Retainer counsel across every department, commercial contracts, general assemblies, board resolutions, capital structures and shareholder disputes.
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07
Dispute Resolution & Litigation
Commercial and contractual litigation, debt recovery and enforcement, labour defence, white-collar crime, shareholder disputes, lease actions, mediation and arbitration.
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08
Maritime, Yachting & Shipyard Law
Superyacht newbuilds and refits, shipyard operations, yacht design and IP, sale and purchase, flagging, chartering and crew, vessel arrests and marine casualties.
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"From the first spark of creativity to the global protection of your brand."
Advertising Board Decisions — Meeting No. 370: Transitional Period in Health Promotion Legislation, Use of Trademarks and Logos, Denigrating Advertising
5 September 2026 — Read →
Media & Advertising
Advertising Board Decisions — Meeting No. 371: Disparaging Advertising, Consistency Between the Principal Claim and Its Exceptions, and the Boundary Between News and Advertising
5 September 2026 — Read →
Data Protection
Turkish Data Protection Board Decisions — August 2026: Principle Decisions, Data Processing for Marketing Purposes and Workplace Surveillance
5 September 2026 — Read →
Competition
Turkish Competition Board Decisions — June–August 2026: Conditional Clearances, the Commitment Procedure and New Investigations
5 September 2026 — Read →
IP Litigation
Trademark Invalidity Actions in Türkiye: Grounds, Acquiescence and the Difference from Administrative Revocation
28 August 2026 — Read →
Trademark
Proof of Use in Turkish Trademark Oppositions: The Five-Year Test
28 August 2026 — Read →
Media & Advertising
Advertising Board Decisions — Meeting No. 366: Platform Liability, Trademark Use and Price Transparency
5 September 2026 — Read →
Media & Advertising
Advertising Board Decisions — Meeting No. 367: Right of Withdrawal, Comparative Claims and Health Connotations in Product Names
5 September 2026 — Read →
Media & Advertising
Advertising Board Decisions — Meeting No. 368: Sanctions for Repeated Infringements, Interface Design and Superiority Claims
Advertising Board Decisions — Meeting No. 370: Transitional Period in Health Promotion Legislation, Use of Trademarks and Logos, Denigrating Advertising
5 September 2026 — Read →
Media & Advertising
Advertising Board Decisions — Meeting No. 371: Disparaging Advertising, Consistency Between the Principal Claim and Its Exceptions, and the Boundary Between News and Advertising
5 September 2026 — Read →
Data Protection
Turkish Data Protection Board Decisions — August 2026: Principle Decisions, Data Processing for Marketing Purposes and Workplace Surveillance
5 September 2026 — Read →
Competition
Turkish Competition Board Decisions — June–August 2026: Conditional Clearances, the Commitment Procedure and New Investigations
5 September 2026 — Read →
IP Litigation
Trademark Invalidity Actions in Türkiye: Grounds, Acquiescence and the Difference from Administrative Revocation
28 August 2026 — Read →
Trademark
Proof of Use in Turkish Trademark Oppositions: The Five-Year Test
28 August 2026 — Read →
Devin Law & IP · Practice Areas
Our Services
Comprehensive legal services combining sector expertise with strategic legal insight: clear, practical and result-oriented solutions for businesses and individuals. Eight dedicated practice groups cover intellectual property, media and advertising, data protection, technology, corporate matters, dispute resolution and maritime law, for multinational groups and early-stage ventures alike.
01Industrial Property LawTrademarks, patents & utility models and industrial designs, consultancy, prosecution and litigation before TÜRKPATENT, EUIPO and WIPO.
02Intellectual Property & Copyright LawCopyright, software and related rights under FSEK No. 5846, from ownership architecture and registration through to piracy enforcement.
03Media, Entertainment & Advertisement LawWhere creative expression meets complex regulation, advertising review, broadcasting compliance, production and talent agreements.
04Data Protection, Privacy & CybersecurityDefensible governance under KVKK and the GDPR, data mapping, cross-border transfers, breach response and defence before the Authority.
05IT & Technology LawSoftware, SaaS and cloud contracts, gaming and e-sports, startup financing rounds, e-commerce and fintech regulation, and the legal architecture around artificial intelligence.
06Corporate Law & Commercial AdvisoryLong-term external counsel for modern businesses, contracts, corporate governance and continuous regulatory compliance.
07Dispute Resolution & LitigationStrategic case planning and disciplined procedural management across commercial, administrative and enforcement proceedings.
08Maritime, Yachting & Shipyard LawVessel finance, charter parties, cargo claims and marine insurance disputes, advisory across the full lifecycle of maritime operations.
Devin Law & IP
Our Team
Specialized legal teams handle each matter within their specific field of expertise. Partners, attorneys, specialists and trainees work together across practice groups — combining decades of courtroom experience with modern portfolio management.
Partners & Counsel
Uğurcan Tekin, LL.MPartner / Attorney at Law — Trademark Attorney
Intellectual & Industrial Property, Media Law, IT and Data Protection (KVKK). Legal 500 EMEA 2026 — Next Generation Partner; ranked individually in the WTR 1000 2026, and by IP STARS and Media Law International in both the 2026 and 2025 editions — representing multimedia companies and global brands in high-stakes IP and media litigation.
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Alican Tekin, LL.MPartner — Trademark Attorney
Co-Head of the IP Department — international trademark portfolio management and cross-border projects. Registered trademark attorney advising local and international clients on trademarks, designs and copyright.
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Kadir Karasu, MBAPartner
Intellectual Property, Mergers & Acquisitions and Project Finance. Senior-level advisory on complex, multi-jurisdictional matters, large-scale IP portfolios and advanced financing structures.
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Tevrat TekinCounsel / Attorney at Law
More than forty years of litigation experience — labour law, lease & tenancy, enforcement & bankruptcy and contractual claims before all levels of the Turkish courts.
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Attorneys & Specialists
İnci ÖzçilsalAttorney at Law
Corporate law, contracts, KVKK/GDPR compliance and intellectual property. Legal 500 EMEA 2026 — Key Lawyer; IP STARS 2026 — Rising Star; active in compliance projects, data inventories and trademark prosecution.
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Beyza ErdemirAttorney at Law
IP portfolio management, licensing, designs & patents; KVKK compliance and media law. Legal 500 EMEA 2026 — Key Lawyer. Advises national and international clients and takes an active role in enforcement strategy.
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Şevval Ezgi DemirAttorney at Law
Maritime & shipping law — vessel finance, charter parties, cargo claims and P&I / H&M insurance disputes. Also advises on company formation and commercial agreements across Turkish and foreign legal systems.
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Mehmet Kerem KüçükTrademark & Patent Specialist
Electrical & electronics engineering background — patent drafting, monitoring and evaluation. Combines technical knowledge with legal process across trademark and patent procedures.
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Berkay KizenFinance Specialist
Budget planning, financial analysis and reporting across the firm's operations — bringing an analytical, process-oriented discipline to financial management.
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Legal Trainees
Aleyna KalburcuLegal Trainee
Trademark procedures, KVKK compliance support and general litigation. Studies law on a full scholarship at Istanbul Commerce University.
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Sıla UçarLegal Trainee
Trademark applications, opposition processes and data protection compliance projects. Istanbul University Faculty of Law graduate supporting registration, opposition and defence strategies.
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Devin Law & IP — Istanbul
About Us
From the first spark of creativity to the global protection of your brand — a boutique law firm built on transparency, integrity and shared values, combining Legal Services with Trademark / Patent Attorneyship Services under one roof.
Who We Are
A strong professional culture grounded in transparency, integrity and shared values.
With more than 15 years of combined experience from its founders and solution partners, Devin Law & IP has built a strong professional culture grounded in transparency, integrity, and shared values. The firm concentrates on delivering sustainable legal solutions, forming teams with deep sector-specific expertise, and supporting clients across jurisdictions through a global perspective.
We serve a diverse client base from around the world, operating through dedicated practice groups led by experienced lawyers specializing in distinct areas of law. This structure enables a tailored, strategic approach to complex legal matters while ensuring efficiency and consistency in service delivery.
A strong emphasis is placed on long-term client relationships, supported by a highly qualified and collaborative team. In addition to legal excellence, the firm prioritizes diversity, continuous education and professional awareness — viewing these principles as essential to both institutional growth and responsible legal practice.
By combining experience, specialization and a client-focused mindset, Devin Law & IP positions itself as a trusted legal partner for businesses and individuals navigating today's evolving legal landscape. Alongside its Istanbul headquarters, the firm manages trademark and patent portfolios across multiple jurisdictions through its attorneyship practice — handling filings, oppositions, renewals and enforcement before TÜRKPATENT, EUIPO and WIPO.
Values
Why Choose Us
Legal Expertise
Our team brings a wealth of knowledge and experience across various industries, enabling strategic legal advice and actionable insights that help clients thrive in a competitive landscape.
Client-Focused Approach
We prioritize the unique legal needs and objectives of our clients, delivering personalized solutions tailored to their specific goals and challenges.
Innovative Legal Solutions
We embrace innovation and leverage modern legal technologies to develop creative solutions — staying ahead of industry trends so clients can seize new opportunities and overcome challenges.
Commitment to Sustainability
We are dedicated to helping clients adopt sustainable legal practices that benefit both their businesses and the world around them.
Strategic Perspective
We approach legal matters with a strategic mindset, aligning legal solutions with business objectives to support sustainable growth and informed decision-making.
"Smart approaches to legal solutions with exceptional service."
Articles and commentary from our team on intellectual property, media, data protection and regulatory developments — practical analysis of the decisions, legislation and market practice shaping Turkish and international law.
51 articles · 14 shown
202651 articles
Media & Advertising
Advertising Board Decisions — Meeting No. 366: Platform Liability, Trademark Use and Price Transparency
A sectoral and thematic review of the decisions published in respect of the Advertising Board's meeting of 12 February 2026 and numbered 366, covering platform liability, price transparency, health and education promotions, and access-blocking decisions against illegal betting advertisements. The note assesses the compliance risks arising from the Board's administrative fines and suspension penalties.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
Media & Advertising
Advertising Board Decisions — Meeting No. 367: Right of Withdrawal, Comparative Claims and Health Connotations in Product Names
A sector-by-sector review of the decisions published in respect of the Advertising Board's meeting of 12 March 2026: e-commerce membership terminations tied to the right of withdrawal, comparative claims by crypto-asset platforms, and a three-month precautionary suspension for advertising continued despite prior sanctions. Compliance risks and administrative fines across the communications, finance, food, cosmetics and tourism sectors are assessed from a legal standpoint.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
Media & Advertising
Advertising Board Decisions — Meeting No. 368: Sanctions for Repeated Infringements, Interface Design and Superiority Claims
The decisions published in respect of the Advertising Board's meeting of 9 April 2026 and numbered 368 signal escalating sanctions: an advertiser that maintained its claims despite earlier penalties received an administrative fine of TRY 39,916,524. This note assesses the compliance risks arising for the communications, e-commerce, cosmetics, healthcare, finance and tourism sectors, from pre-selected payment options to indirect superiority claims.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
At its meeting of 14 May 2026 (No. 369), the Advertising Board imposed administrative fines exceeding TRY 7 million in total on three operators for 5G advertisements published before commercial launch, ruled on the merits in the 'Bank of the Mosts' campaign, and treated pre-selected paid services in online sales as an unfair commercial practice. This note assesses the sanctions across the communications, e-commerce, food, alcoholic beverage and health sectors from a compliance-risk perspective.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
Media & Advertising
Advertising Board Decisions — Meeting No. 370: Transitional Period in Health Promotion Legislation, Use of Trademarks and Logos, Denigrating Advertising
The Advertising Board's meeting of 11 June 2026, numbered 370, addressed the transitional application of the health promotion rules, e-commerce and retail campaign practices, denigrating advertisements and precautionary measures against visa intermediary services. With administrative fines reaching TRY 1,083,706, the decisions underline the need for a sector-by-sector review of advertising compliance.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
Media & Advertising
Advertising Board Decisions — Meeting No. 371: Disparaging Advertising, Consistency Between the Principal Claim and Its Exceptions, and the Boundary Between News and Advertising
At its meeting of 16 July 2026 (No. 371), the Advertising Board imposed a fine exceeding TRY 3.1 million on an operator's advertisement film found to disparage competitors through humour, scrutinised the consistency between spoken claims and subtitle exceptions, and continued to sanction the promotion of attorney-only services under the name of consultancy. This note assesses the decisions sector by sector, with a focus on compliance risks and sanctioning practice.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
Data Protection
Turkish Data Protection Board Decisions — August 2026: Principle Decisions, Data Processing for Marketing Purposes and Workplace Surveillance
A thematic review of the Turkish Personal Data Protection Board's summer 2026 principle decisions and the decision summaries published on 10 August 2026, with a focus on compliance risk: the ban on biometric time tracking, administrative fines for marketing-related data processing, workplace camera surveillance, and data controllers' obligations in handling data subject applications.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
Competition
Turkish Competition Board Decisions — June–August 2026: Conditional Clearances, the Commitment Procedure and New Investigations
An analysis of the Turkish Competition Board's decisions announced between June and August 2026: conditional clearances in the A101–CarrefourSA, Paramount–Warner Bros. Discovery and Cargill–PNS acquisitions, investigations concluded through the commitment and settlement procedures, and cartel fines exceeding TRY 3.6 billion in the automotive tyre sector. The note offers practice-oriented observations on merger notifications, the design of commitment packages and the management of investigation risk.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
IP Litigation
Trademark Invalidity Actions in Türkiye: Grounds, Acquiescence and the Difference from Administrative Revocation
A registered trademark is not always safe. A defect that existed at the moment of registration can lead to the mark being declared invalid by court judgment. The invalidity action is the vehicle for raising that defect. The Industrial Property Code No. 6769 governs the grounds of invalidity, the persons entitled to sue, and the loss of rights through acquiescence. This article examines the invalidity regime and how it differs from the administrative revocation route.
Uğurcan Tekin · İnci Özçilsal28 August 2026
Trademark
Proof of Use in Turkish Trademark Oppositions: The Five-Year Test
Under Article 19/2 of the Turkish Industrial Property Code, an opponent whose trademark has been registered for more than five years must, upon the applicant's request, prove genuine use of that mark in Türkiye. Where proof fails, the opposition fails with it. This article examines how the proof-of-use mechanism works, what counts as genuine use, and how both sides should prepare for it.
Uğurcan Tekin · Alican Tekin28 August 2026
Trademark
Trademark Licence Agreements under Turkish Law: Exclusive and Non-Exclusive Licences Compared
A trademark licence is the principal tool for monetising a mark without parting with it. Yet licence relationships built without regard to the licensing provisions of the Industrial Property Code No. 6769 expose both licensor and licensee to serious risk. This article covers the types of licence, the written-form requirement, recordal with the registry and the licensee's standing to sue.
Uğurcan Tekin · Alican Tekin28 August 2026
Trademark
Bad-Faith Trademark Filings in Türkiye: The True Owner's Toolkit
Those who try to register someone else's mark, a sign learned through a business relationship, or a name known in the market are treated as bad-faith applicants under Turkish trademark law. The Industrial Property Code No. 6769 keeps both the opposition and the invalidity route open against them. This article examines the concept of bad faith, its typical patterns, and the legal tools available to the true owner.
Uğurcan Tekin · İnci Özçilsal28 August 2026
Trademark
Protection of Well-Known Trademarks in Türkiye: When Does Protection Cross Class Boundaries?
Trademark protection is, as a rule, confined to the goods and services covered by the registration. For well-known marks, the Industrial Property Code No. 6769 crosses that boundary through two distinct mechanisms. This article examines the protection of well-known marks within the meaning of the Paris Convention and the beyond-class protection tied to reputation acquired in Türkiye, and sets out the differences between the two.
Uğurcan Tekin · Beyza Erdemir28 August 2026
Patent
Employee Inventions under Turkish Law: Who Owns the Invention, and What Is It Worth?
A significant share of Turkish patent filings rests on inventions developed by employees in the course of their employment. The employee-invention provisions of the Industrial Property Code No. 6769 regulate in detail who owns the invention, how the employer claims it, and what compensation the employee is owed. This article covers the service invention and free invention distinction, the notification and claim mechanism, and the question of compensation.
Turkish Competition Board Decisions — June–August 2026: Conditional Clearances, the Commitment Procedure and New Investigations
This information note has been prepared for the purpose of presenting the current approach in competition law practice and assessing the legal implications of this approach across different sectors, within the framework of the final decisions, conditional clearance decisions, interim measure decisions and investigation openings announced on the website of the Competition Authority during the June–August 2026 period. In the Board's recent practice, it is observed that behavioural and structural commitments are accepted in combination in mergers and acquisitions, that infringement investigations are increasingly concluded through the commitment and settlement procedures, that the interim measure instrument is resorted to while investigations are ongoing, and that the exercise of intellectual property rights is subjected to competition law scrutiny.
The selected decisions have been classified under thematic headings and examined in a manner that reveals the Board's established approach. The purpose of this study is to contribute to ensuring that, in the planning of commercial activities and transactions, due consideration is given not only to the provisions of Law No. 4054 on the Protection of Competition but also to the Board's current and consistent practice, thereby supporting the anticipation of potential compliance risks and the development of a preventive legal perspective.
Introduction
Within the scope of this information note, from among the announcements made by the Competition Authority between 1 June and 31 August 2026, decisions that shed light on commercial practices frequently encountered in practice, that are of precedential value and that are considered to provide guidance across different sectors have been selected. The prominent developments of the period are the conclusion of the investigation conducted in the automotive tyre sector with administrative fines totalling TRY 3,633,935,171.32; the termination of the investigations concerning Coca-Cola Satış Dağıtım and subscription-based video platforms through the commitment procedure; the conditional clearance, within the framework of commitments, of the A101 and CarrefourSA, Paramount and Warner Bros. Discovery, and Cargill and PNS acquisitions; the interim measure decision adopted in respect of Haribo; and the opening of an investigation into TEVA on the allegation of the strategic use of divisional patent applications. Under the methodology followed in this study, the relevant Board decisions are first set out by way of brief summaries and direct quotations, and the practical implications of these decisions and the fundamental principles they establish are subsequently assessed.
Between June and August 2026 the Competition Board relied on conditional clearances, commitments, interim measures and new investigations in combination.
Prominent Competition Board Decisions on a Thematic Basis
Conditional Clearance Decisions in Mergers and Acquisitions
During this period, the Board granted conditional clearance to three major acquisition transactions within the framework of the commitments submitted by the parties. The common feature of the decisions is that, in markets where it was established that effective competition could be significantly impeded, structural commitments (the divestment of stores or shareholdings) were accepted together with behavioural commitments (price monitoring, continuity of supply, licensing), and that the decisions expressly state that a daily administrative fine will be imposed pursuant to Article 17 of the Law in the event of a breach of the commitments.
The Board's established approach: For commitments to be accepted, they are required to be 'sufficient, appropriate and proportionate to remedy the competitive concerns identified, and capable of being implemented within a short period'. Commitments submitted to foreign competition authorities may be supplemented with additional commitments specific to the Turkish market; monitoring mechanisms, such as the monitoring of price and cost data through independent auditor reports and the possibility for the Board to revoke measures adopted under extraordinary circumstances, are becoming part of commitment packages.
Organised Retail: A101 and CarrefourSA
The Board conditionally cleared the acquisition of sole control of Carrefoursa Carrefour Sabancı Ticaret Merkezi A.Ş. by Yeni Mağazacılık A.Ş. by its decision of 30 July 2026 (Decision No. 26-27/789-331). The decision assessed that, as a result of the transaction, effective competition could be significantly impeded in the market for 'organised retailing of fast-moving consumer goods'; the commitment package submitted by A101 was, however, accepted. The commitments include the divestment of a total of 48 stores in respect of which competitive concerns were identified (10 A101 and 38 CarrefourSA stores), the continuation of CarrefourSA's activities under a separate organisational structure, the preservation of employment levels for three years following closing, the inclusion of at least 75 SMEs or local producers in a support programme in each calendar year, and the implementation of a communication strategy based on an 'umbrella brand' approach for regional products. The decision is noteworthy in that, in addition to structural and behavioural commitments, public policy elements such as employment and supplier protection were incorporated into the commitment package.
Media and Entertainment: Paramount Skydance and Warner Bros. Discovery
The Board conditionally cleared the acquisition of sole control of Warner Bros. Discovery Inc. by Paramount Skydance Corporation by its decision of 20 August 2026 (Decision No. 26-30/866-361). In the file, concerns were identified in the markets for 'the distribution of films for theatrical release', 'the wholesale supply of TV channels' and 'subscription-based video-on-demand (SVOD) services'. Under the commitments also submitted by Paramount to the European Commission, the shareholding in UIP Türkiye will be terminated and no joint distribution structure will be established with Universal in Türkiye; under the additional commitments specific to the Turkish market, it was accepted that theatrical films will be 'made available in Türkiye, on market terms, for licensing to third-party platforms' following the expiry of the three-year exclusivity period on the parties' own SVOD platforms (for five years from closing), that agreements currently in force with Digiturk, TV+, Tivibu, D-Smart and other linear TV providers will, upon request, be extended on the same terms until 31 December 2029, and that TV channels will be licensed to third parties on market terms. The decision demonstrates that commitments structured around content licensing and exclusivity periods have become a principal instrument of merger control in the media sector.
The Food Industry: Cargill and PNS Pendik Nişasta
The Board conditionally cleared the acquisition of sole control of PNS Pendik Nişasta Sanayi A.Ş. by Cargill Tarım ve Gıda Sanayi Ticaret A.Ş. by its decision of 30 June 2026 (Decision No. 26-23/685-275). It was established that effective competition could be significantly impeded in the sub-market for 'glucose syrup and blends'; the behavioural commitments accepted focus on three concerns: limiting price increases for quota-regulated products in domestic sales to specific cost elements, with price and cost data monitored by the Authority for five years through reports of independent sworn financial advisers; terminating existing agreements only on objective grounds and notifying the Authority of supply interruptions; and refraining from using revenue derived from quota-regulated products in a manner that finances other product groups. The Board also ruled that price adjustments and supply interruptions made under extraordinary economic conditions may be revoked by the Board.
Investigations Concluded through the Commitment and Settlement Procedures
During this period, the Board concluded investigations in the fast-moving consumer goods distribution, digital media and pharmaceutical sectors through the commitment and settlement procedures. The common feature of the commitment decisions is that they contain detailed, schedule-bound obligations relating to concrete commercial practices such as cooler and shelf space, exclusivity periods and talent agreements.
The Board's established approach: Commitments are tied to time limits running from the notification of the short-form or reasoned decision and are rendered binding by a Board decision. Obligations arising from previous Board decisions remain in force alongside the new commitments. The settlement procedure, while involving a finding of infringement and an administrative fine, may be combined with commitments in the same file.
Fast-Moving Consumer Goods Distribution: Coca-Cola Satış Dağıtım
The Board terminated the investigation conducted in respect of Coca-Cola Satış Dağıtım A.Ş. by accepting the comprehensive commitments submitted by the company. According to the announcement dated 1 July 2026, the commitments encompass: by the end of 2026, the separation, by means of a vertical divider, of a 35% area in each of the Coca-Cola coolers at all sales outlets such as grocery stores, kiosks, small markets and restaurants, to be opened to all producers of carbonated and non-carbonated non-alcoholic beverages that do not have their own coolers, with no Coca-Cola products to be placed in this area and no materials obstructing the visibility of competing products to be kept on cooler glass; the abolition of the minimum annual case purchase condition in return for the provision of coolers and of the completion invoice practice; the abolition of the bonus scheme for area sales managers and the limitation of field sales bonuses; the limitation of the annual investment budget to a specific proportion of the previous year's net sales turnover, with support items such as awnings, signage and shelving not being made conditional upon the removal of competing products; the determination of discounts applied to dealers on the basis of independent and objective criteria per product category; and the complete abolition of free product support in the water and soda categories. The announcement also recalled that the obligations to which the company is bound under previous Board decisions, such as the prohibition on exclusivity, separate contracts per category and the two-year limit on contract duration, remain in force.
Digital Media: Subscription-Based Video Platforms
The investigation initiated in respect of Netflix, BluTV, Disney, Amazon Prime, Exxen and Gain by the Board's decision of 27 February 2025 (Decision No. 25-08/185-M) was concluded with the acceptance of the commitments submitted by the parties by the decision of 30 April 2026 (Decision No. 26-16/498-181), announced on 12 June 2026. The investigation examined whether Netflix had acted in a discriminatory manner in the selection process of independent producers for the production of its original Turkish content, as well as the exclusivity clauses in the agreements concluded by all of the platforms with producers, distributors and talent. Netflix committed to producing, for five years, a specific proportion of its branded Turkish content with production companies with which it has not previously worked; to organising, for three years, an annual 'Pitch Day' at which at least eighty participants may present; to responding to project applications in writing and with reasons within no more than 120 days; to shortening the exclusivity period for branded Turkish films and applying a revenue-sharing model; to granting producers non-exclusive distribution rights outside Türkiye for series; and to acquiring the rights to original musical works only for the duration of the exclusivity period. In respect of all of the platforms, it was committed that no agreements containing direct or indirect exclusivity clauses will be concluded with talent such as actors, directors and screenwriters for branded Turkish content to be released in Türkiye, that the roles of casting director, producer and talent agent will not be combined within the same economic unit, and that no agreements imposing non-compete obligations on Turkish producers will be concluded. The decision is one of the first comprehensive examples in which contractual practices relating to copyright and neighbouring rights have been regulated through competition law.
The Pharmaceutical Sector: Avixa and Avigem
The Board concluded the investigation conducted in respect of the economic unit consisting of Avixa İlaç and Avigem İlaç through the commitment and settlement procedures by its decision of 23 July 2026 (Decision No. 26-26/748-308). The foreclosure of competitors' market entry and the creation of loss to the public purse, effected by keeping below a 1% market share the one of two nasal sprays with identical content and formula, distributed under a co-marketing agreement, to which the higher discount applied under the Social Security Institution reimbursement scheme, was characterised as an exclusionary and exploitative practice within the scope of Article 6 of the Law, and an administrative fine of TRY 23,813,011.31 was imposed. By the same decision, commitments concerning the suspension and cancellation of the marketing authorisation of the product with low availability and its removal from the scope of reimbursement were rendered binding.
The automotive tyre investigation produced the period's largest sanction, with administrative fines exceeding TRY 3.6 billion in total.
A Cartel Investigation Concluded by Settlement and Final Decision: The Automotive Tyre Sector
The investigation initiated in the field of automotive tyre production and distribution by the Board's decision of 21 November 2024 (Decision No. 24-49/1091-M) was concluded by the final decision of 4 June 2026 (Decision No. 26-20/612-242). The investigation examined allegations of concerted practices concerning price movements among competitors, the exchange of competitively sensitive information, the determination of dealers' resale prices, territorial and customer restrictions, discrimination and non-compete obligations, together with allegations of information exchange directed at the labour market and no-poaching arrangements.
The Board's established approach: Competitively restrictive information exchange directed at the labour market and no-poaching agreements are assessed, together with infringements in the product market, as a separate element of infringement within the scope of Article 4 of the Law and are taken into account in the calculation of the administrative fine. Undertakings that apply for settlement while the investigation is ongoing receive reduced fines by separate decisions; in the final decision, full fines are determined in respect of the undertakings that do not settle. In respect of time-barred infringements, findings are made but no fine is imposed.
The Settlement Decisions and the Final Decision
In the course of the investigation, administrative fines totalling TRY 497,091,986.13 were imposed as a result of settlement on the undertakings that applied for settlement: TRY 396,868,582.22 on Petlas (Abdulkadir Özcan Otomotiv Lastik), TRY 67,720,838.07 on Tatko, TRY 8,263,636.19 on Üstündağ Lastik and a total of TRY 24,238,929.65 on four dealers. By the final decision, administrative fines totalling TRY 3,136,843,185.19 were imposed, comprising TRY 1,019,069,577.64 on Brisa Bridgestone Sabancı, TRY 672,292,698.43 on Goodyear Lastikleri, TRY 397,294,083.93 on Otomotiv Lastikleri Tevzi, TRY 206,763,817.24 on Prometeon Turkey and varying amounts on the other producer and the dealers; the total administrative fines imposed within the scope of the investigation reached TRY 3,633,935,171.32. The Board further held that the non-compete obligation applied by Brisa to its dealers in the forklift tyre market benefits from the block exemption under Communiqué No. 2017/3, that the allegation of discrimination could not be proven in respect of certain undertakings, and that the infringement was time-barred in respect of two dealers pursuant to Article 20 of the Misdemeanours Law; it also imposed obligations aimed at preventing indirect information exchange through dealers pursuant to Article 9 of the Law.
Interim Measure Decisions
During this period, the Board exercised its interim measure power under the fourth paragraph of Article 9 of the Law, aimed at preventing harm that would be difficult to remedy while an investigation is ongoing, in the soft candy market.
The Board's established approach: Interim measures are applied, prior to the final decision, in the form of a specific and measurable behavioural obligation (such as the allocation of shelf or stand space to competitors); implementation of the measure is required to commence within one month of the notification of the reasoned decision and to be documented to the Authority, failing which it is stated that an administrative fine will be imposed pursuant to Article 17 of the Law.
The Interim Measure in respect of Haribo
While the investigation initiated in respect of Haribo Şekerleme under Articles 4 and 6 of the Law by its decision of 5 March 2026 (Decision No. 26-08/238-M) was ongoing, the Board decided to impose an interim measure by its decision of 4 June 2026 (Decision No. 26-20/605-241). Under the measure, in traditional sales outlets of 200 square metres and below, an area corresponding to 30% of the stand volume in the visible part of all Haribo stands, on the vertical plane and in a single block, will be allocated to the products of competing brands that do not have a soft candy stand at the relevant sales outlet, together with a label reading 'This area is reserved for competing products'. Together with the cooler access rule in the Coca-Cola commitments, the decision demonstrates that the allocation of physical space in the distribution channel has become one of the Board's primary intervention instruments.
The new investigation announcements cover allegations ranging from patent strategies to public tenders.
New Investigations and a Sector Inquiry
During this period, the Board opened investigations in the pharmaceutical, agricultural chemicals and nuclear medicine sectors and submitted the preliminary report of its pharmaceutical sector inquiry for public consultation. The investigation opening announcements cover allegations of the strategic use of intellectual property rights, the exchange of competitively sensitive information and collusive conduct in public tenders.
The Board's established approach: The use of the procedural possibilities afforded by the patent system for the purpose of delaying generic competition after the expiry of the basic patent term may be examined as an abuse of a dominant position within the scope of Article 6 of the Law. The sharing among competitors of information such as product-based prices, sales volumes, targets, payment terms and discount rates is assessed as to whether it is of a nature 'capable of leading to coordination by reducing strategic uncertainty among competitors'.
The Strategic Use of Divisional Patent Applications: The TEVA Investigation
By its decision of 6 August 2026 (Decision No. 26-28/804-M), the Board opened an investigation into the economic unit consisting of Teva İlaçları, Teva Pharmaceuticals Europe B.V. and Teva Pharmaceutical Industries Ltd. The investigation concerns whether TEVA engaged in 'conduct restricting generic competition by using divisional patent procedures for strategic purposes and by creating a misleading image before health authorities regarding the efficacy and safety of competing products'. The Board will assess whether divisional patent applications relating to the manufacturing process and dosage regimen, filed after the expiry of the protection period of the basic molecule patent, together with the withdrawal practices connected with those patents, are of a nature that restricts generic pharmaceutical competition. As it demonstrates that patent filing strategies are subject to scrutiny under competition law, the investigation should be followed closely from the perspective of industrial property practice.
The Agricultural Chemicals and Nuclear Medicine Investigations
By its decision of 6 August 2026 (Decision No. 26-28/802-M), the Board initiated an investigation under Article 4 of the Law into eighteen undertakings active in the plant protection and plant nutrition products market, including BASF, Syngenta, FMC, Nufarm, UPL and Sumi Agro, on the allegation that they shared 'various items of competitively sensitive information such as product-based prices and sales volumes, targets to be achieved, applicable payment terms and discount rates'. By the decision of 30 April 2026 (Decision No. 26-16/481-M), an investigation was opened into eleven undertakings active in the nuclear medicine market on allegations of collusion and concerted practices, primarily in the PET/CT and radiopharmaceutical tenders of public hospitals.
The Preliminary Report of the Pharmaceutical Sector Inquiry
The preliminary report of the pharmaceutical sector inquiry initiated by the Authority's decision of 8 December 2021 (Decision No. 21-59/844-M) was published on 10 August 2026. The preliminary report addresses, at the production stage, 'the relationship between patent protection, intellectual property law and competition law'; it assesses the balance between the dynamism encouraged by intellectual property protection in the sector and the openness of market entry conditions, and analyses the competition problems that may arise through manipulation of the regulatory framework in the market entry process, as well as public pharmaceutical procurement at the distribution level. The Authority is accepting views on the findings and policy recommendations of the preliminary report by e-mail, and announced by its notice of 31 August 2026 that a workshop will be held within the scope of the sector inquiry.
General Assessment and Conclusion
The Competition Board's practice in the summer period of 2026 clearly reveals three trends. First, in merger control, conditional clearance has become an instrument under which structural and behavioural commitments are accepted together and supported by monitoring mechanisms such as independent auditor reports, notification obligations and the Board's power of revocation; in the media sector, content licensing and exclusivity periods lie at the centre of the commitments. Second, the commitment and settlement procedures are becoming widespread in infringement investigations; however, as in the tyre sector, administrative fines at the level of billions of Turkish lira are imposed by final decision on undertakings that do not settle, and labour-market information exchange and no-poaching agreements are included in the fine calculation as a separate element of infringement.
Third, the exercise of intellectual property rights is becoming a direct subject of competition law scrutiny: the TEVA investigation into the strategic use of divisional patent applications, the treatment of the relationship between patent law and competition law in the preliminary report of the pharmaceutical sector inquiry, and the video platforms' commitments on copyright and talent exclusivity demonstrate that this area of intersection is expanding. In conclusion, the allocation of physical space in the distribution channel, exclusivity and target mechanisms in agreements concluded with dealers and sales outlets, any form of information sharing with competitors, and patent filing strategies should be at the centre of competition law compliance processes in this period.
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Independent international directories consistently rank our team among the leading practitioners in intellectual property and media law in Türkiye. Our intellectual property and media practice has been recognised by The Legal 500 EMEA, the WTR 1000, Managing IP's IP STARS and Media Law International in both the 2026 and 2025 editions. Click any ranking below for the full details.
2026Current Edition
The rankings published for the current cycle — across intellectual property and media law.
Five Categories · 2026IP STARS — Managing IP
In the IP STARS 2026 rankings published by Managing IP, Devin Law & IP is ranked in five practice categories in Türkiye — with Uğurcan Tekin and İnci Özçilsal recognised among Türkiye's leading IP practitioners as Rising Stars, supported by eleven client testimonials on prosecution, enforcement and opposition work.
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Recommended · 2026WTR 1000
In the 2026 edition, World Trademark Review's WTR 1000 recognises Uğurcan Tekin individually for trademark protection and international IP strategies — identifying the world's leading trademark professionals through extensive research among clients and peers, including his work on global strategies for multinational corporations and proceedings before WIPO.
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Ranked · EMEA 2026The Legal 500 EMEA
Ranked in the Legal 500 EMEA 2026 edition in Intellectual Property and Media & Entertainment. Uğurcan Tekin is listed as a Next Generation Partner, with İnci Özçilsal and Beyza Erdemir recognised as Key Lawyers — supported by directory commentary and client testimonials on the team's patent, advertising and brand protection work.
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Tier 2 · 2026Media Law International
In its 2026 rankings, Media Law International places Devin Law & IP at Tier 2 of the Türkiye country chapter among the leading law firms for media law, with Uğurcan Tekin named among the Top 10 Recommended Media Lawyers in Turkey — reflecting expertise in digital media regulation, content management and broadcasting standards.
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2025Previous Edition
Recognitions earned in the preceding ranking cycle by the same intellectual property and media practice.
Ranked · EMEA 2025The Legal 500 EMEA
Ranked in the Legal 500 EMEA 2025 edition in Intellectual Property and Media & Entertainment, with Uğurcan Tekin as practice head. The editorial assessment highlighted advisory work for the full spectrum of media stakeholders — from multinational media companies to individual actors, directors and agents — and the team's depth in digital media, online content and data privacy.
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Ranked · 2025Media Law International
In its 2025 assessments, Media Law International recognised the practice as one of Türkiye's leading media law firms, with Uğurcan Tekin selected among the ten recommended media law practitioners in Türkiye.
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Recommended Firm · 2025IP STARS — Managing IP
In the IP STARS rankings published in 2025 by Managing IP, the practice was listed among the recommended firms in Türkiye — international recognition of the breadth of experience and strategic approach the team brings to intellectual property work.
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Recommended Firm · 2025WTR 1000
In the 2025 edition, World Trademark Review's WTR 1000 listed the practice among the recommended trademark firms in the Türkiye ranking — reflecting the team's work on filing strategy, portfolio management and contentious trademark matters for domestic and international clients.