Strategic Legal Solutions For A Global Business World
Strategic Legal Services Tailored for Modern Business — advisory and dispute resolution across intellectual property, media, technology, corporate and regulatory law, delivered by dedicated practice groups from Istanbul for clients around the world.
A Proven Legal Blueprint to Secure What You've Built.
Devin Law & IP is a boutique law firm with over 15 years of combined experience from its founders and partners. The firm operates on principles of transparency, integrity, and shared values, and delivers sustainable legal solutions through dedicated practice groups.
We serve diverse international clients by forming specialized teams with sector expertise. Long-term client relationships, diversity, continuous education and professional development are our core institutional values.
Founded on professionalism, transparency and long-term value creation, the firm combines sector expertise with strategic legal insight — providing clear, practical and result-oriented solutions for businesses and individuals.
Alongside its Istanbul headquarters, the firm manages trademark and patent portfolios across multiple jurisdictions through its attorneyship practice — handling filings, oppositions, renewals and enforcement before TÜRKPATENT, EUIPO and WIPO on behalf of local and international rights holders.
This dual structure — Legal Services on one side and Trademark / Patent Attorneyship Services on the other — allows the firm to combine contentious litigation strength with disciplined portfolio administration, so that every matter is handled by a team specialised in its own field.
02
Why Choose Us
Legal Expertise
Professionals with extensive knowledge across industries provide strategic advice and actionable insights. Every matter is staffed by a team with genuine sector experience, so our advice reflects commercial reality rather than abstract theory.
Client-Focused Approach
Personalized solutions tailored to specific client goals through collaborative engagement. We invest time in understanding each client's business model, risk appetite and priorities before shaping the legal strategy around them.
Innovative Legal Solutions
Leveraging modern legal technologies to develop creative, sustainable approaches. From portfolio automation to structured watch services, we use technology to deliver faster and more consistent outcomes.
Commitment to Sustainability
Supporting clients in adopting ethical practices that benefit both business and society. We help build compliance cultures that are durable, defensible and aligned with evolving international standards.
Strategic Perspective
Aligning legal solutions with business objectives for sustainable growth. Advice is always framed as a business decision — with clear options, realistic costs and measurable consequences.
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Legal Services Tailored to Your Business
01
Industrial Property Law
Trademarks, patents & utility models and industrial designs — consultancy, prosecution and litigation before TÜRKPATENT, EUIPO and WIPO.
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02
Intellectual Property & Copyright Law
Copyright, software and related rights under FSEK No. 5846 — from ownership architecture and registration through to piracy enforcement.
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03
Media, Entertainment & Advertisement
Where creative expression meets complex regulation — advertising review, broadcasting compliance, production and talent agreements.
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04
Data Protection, Privacy & Cybersecurity
Defensible governance under KVKK and the GDPR — data mapping, cross-border transfers, breach response and defence before the Authority.
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05
IT & Technology Law
Software, SaaS and cloud contracts, gaming and e-sports, startup financing rounds, e-commerce and fintech regulation, and the legal architecture around artificial intelligence.
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06
Corporate Law & Commercial Advisory
Retainer counsel across every department, commercial contracts, general assemblies, board resolutions, capital structures and shareholder disputes.
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07
Dispute Resolution & Litigation
Commercial and contractual litigation, debt recovery and enforcement, labour defence, white-collar crime, shareholder disputes, lease actions, mediation and arbitration.
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08
Maritime, Yachting & Shipyard Law
Superyacht newbuilds and refits, shipyard operations, yacht design and IP, sale and purchase, flagging, chartering and crew, vessel arrests and marine casualties.
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"From the first spark of creativity to the global protection of your brand."
Advertising Board Decisions — Meeting No. 370: Transitional Period in Health Promotion Legislation, Use of Trademarks and Logos, Denigrating Advertising
5 September 2026 — Read →
Media & Advertising
Advertising Board Decisions — Meeting No. 371: Disparaging Advertising, Consistency Between the Principal Claim and Its Exceptions, and the Boundary Between News and Advertising
5 September 2026 — Read →
Data Protection
Turkish Data Protection Board Decisions — August 2026: Principle Decisions, Data Processing for Marketing Purposes and Workplace Surveillance
5 September 2026 — Read →
Competition
Turkish Competition Board Decisions — June–August 2026: Conditional Clearances, the Commitment Procedure and New Investigations
5 September 2026 — Read →
IP Litigation
Trademark Invalidity Actions in Türkiye: Grounds, Acquiescence and the Difference from Administrative Revocation
28 August 2026 — Read →
Maritime & IP
Collision in the Sea of Marmara: Civil and Criminal Liability in Maritime Casualties
15 September 2026 — Read →
Media & Advertising
Advertising Board Decisions — Meeting No. 366: Platform Liability, Trademark Use and Price Transparency
5 September 2026 — Read →
Media & Advertising
Advertising Board Decisions — Meeting No. 367: Right of Withdrawal, Comparative Claims and Health Connotations in Product Names
5 September 2026 — Read →
Media & Advertising
Advertising Board Decisions — Meeting No. 368: Sanctions for Repeated Infringements, Interface Design and Superiority Claims
Advertising Board Decisions — Meeting No. 370: Transitional Period in Health Promotion Legislation, Use of Trademarks and Logos, Denigrating Advertising
5 September 2026 — Read →
Media & Advertising
Advertising Board Decisions — Meeting No. 371: Disparaging Advertising, Consistency Between the Principal Claim and Its Exceptions, and the Boundary Between News and Advertising
5 September 2026 — Read →
Data Protection
Turkish Data Protection Board Decisions — August 2026: Principle Decisions, Data Processing for Marketing Purposes and Workplace Surveillance
5 September 2026 — Read →
Competition
Turkish Competition Board Decisions — June–August 2026: Conditional Clearances, the Commitment Procedure and New Investigations
5 September 2026 — Read →
IP Litigation
Trademark Invalidity Actions in Türkiye: Grounds, Acquiescence and the Difference from Administrative Revocation
28 August 2026 — Read →
Devin Law & IP · Practice Areas
Our Services
Comprehensive legal services combining sector expertise with strategic legal insight: clear, practical and result-oriented solutions for businesses and individuals. Eight dedicated practice groups cover intellectual property, media and advertising, data protection, technology, corporate matters, dispute resolution and maritime law, for multinational groups and early-stage ventures alike.
Comprehensive legal services combining sector expertise with strategic legal insight: clear, practical and result-oriented solutions for businesses and individuals. Eight dedicated practice groups cover intellectual property, media and advertising, data protection, technology, corporate matters, dispute resolution and maritime law, for multinational groups and early-stage ventures alike.
8 practice groups — move across the panels below to preview, click to open.
01Industrial Property Law
01
Industrial Property Law
Trademarks, patents & utility models and industrial designs, consultancy, prosecution and litigation before TÜRKPATENT, EUIPO and WIPO.
Explore →
02Intellectual Property & Copyright Law
02
Intellectual Property & Copyright Law
Copyright, software and related rights under FSEK No. 5846, from ownership architecture and registration through to piracy enforcement.
Explore →
03Media, Entertainment & Advertisement Law
03
Media, Entertainment & Advertisement Law
Where creative expression meets complex regulation, advertising review, broadcasting compliance, production and talent agreements.
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04Data Protection, Privacy & Cybersecurity
04
Data Protection, Privacy & Cybersecurity
Defensible governance under KVKK and the GDPR, data mapping, cross-border transfers, breach response and defence before the Authority.
Explore →
05IT & Technology Law
05
IT & Technology Law
Software, SaaS and cloud contracts, gaming and e-sports, startup financing rounds, e-commerce and fintech regulation, and the legal architecture around artificial intelligence.
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06Corporate Law & Commercial Advisory
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Corporate Law & Commercial Advisory
Long-term external counsel for modern businesses, contracts, corporate governance and continuous regulatory compliance.
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07Dispute Resolution & Litigation
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Dispute Resolution & Litigation
Strategic case planning and disciplined procedural management across commercial, administrative and enforcement proceedings.
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08Maritime, Yachting & Shipyard Law
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Maritime, Yachting & Shipyard Law
Vessel finance, charter parties, cargo claims and marine insurance disputes, advisory across the full lifecycle of maritime operations.
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8 practice groups · hover to preview, click to openLegal Services · Trademark / Patent Attorneyship Services
Devin Law & IP
Our Team
Specialized legal teams handle each matter within their specific field of expertise. Partners, attorneys, specialists and trainees work together across practice groups — combining decades of courtroom experience with modern portfolio management.
Partners & Counsel
Uğurcan Tekin, LL.MPartner / Attorney at Law — Trademark Attorney
Intellectual & Industrial Property, Media Law, IT and Data Protection (KVKK). Legal 500 EMEA 2026 — Next Generation Partner; ranked individually in the WTR 1000 2026, and by IP STARS and Media Law International in both the 2026 and 2025 editions — representing multimedia companies and global brands in high-stakes IP and media litigation.
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Alican Tekin, LL.MPartner — Trademark Attorney
Co-Head of the IP Department — international trademark portfolio management and cross-border projects. Registered trademark attorney advising local and international clients on trademarks, designs and copyright.
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Kadir Karasu, MBAPartner
Intellectual Property, Mergers & Acquisitions and Project Finance. Senior-level advisory on complex, multi-jurisdictional matters, large-scale IP portfolios and advanced financing structures.
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Tevrat TekinCounsel / Attorney at Law
More than forty years of litigation experience — labour law, lease & tenancy, enforcement & bankruptcy and contractual claims before all levels of the Turkish courts.
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Attorneys & Specialists
İnci ÖzçilsalAttorney at Law
Corporate law, contracts, KVKK/GDPR compliance and intellectual property. Legal 500 EMEA 2026 — Key Lawyer; IP STARS 2026 — Rising Star; active in compliance projects, data inventories and trademark prosecution.
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Beyza ErdemirAttorney at Law
IP portfolio management, licensing, designs & patents; KVKK compliance and media law. Legal 500 EMEA 2026 — Key Lawyer. Advises national and international clients and takes an active role in enforcement strategy.
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Şevval Ezgi DemirAttorney at Law
Maritime & shipping law — vessel finance, charter parties, cargo claims and P&I / H&M insurance disputes. Also advises on company formation and commercial agreements across Turkish and foreign legal systems.
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Mehmet Kerem KüçükTrademark & Patent Specialist
Electrical & electronics engineering background — patent drafting, monitoring and evaluation. Combines technical knowledge with legal process across trademark and patent procedures.
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Berkay KizenFinance Specialist
Budget planning, financial analysis and reporting across the firm's operations — bringing an analytical, process-oriented discipline to financial management.
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Legal Trainees
Aleyna KalburcuLegal Trainee
Trademark procedures, KVKK compliance support and general litigation. Studies law on a full scholarship at Istanbul Commerce University.
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Sıla UçarLegal Trainee
Trademark applications, opposition processes and data protection compliance projects. Istanbul University Faculty of Law graduate supporting registration, opposition and defence strategies.
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Devin Law & IP — Istanbul
About Us
From the first spark of creativity to the global protection of your brand — a boutique law firm built on transparency, integrity and shared values, combining Legal Services with Trademark / Patent Attorneyship Services under one roof.
Who We Are
A strong professional culture grounded in transparency, integrity and shared values.
With more than 15 years of combined experience from its founders and solution partners, Devin Law & IP has built a strong professional culture grounded in transparency, integrity, and shared values. The firm concentrates on delivering sustainable legal solutions, forming teams with deep sector-specific expertise, and supporting clients across jurisdictions through a global perspective.
We serve a diverse client base from around the world, operating through dedicated practice groups led by experienced lawyers specializing in distinct areas of law. This structure enables a tailored, strategic approach to complex legal matters while ensuring efficiency and consistency in service delivery.
A strong emphasis is placed on long-term client relationships, supported by a highly qualified and collaborative team. In addition to legal excellence, the firm prioritizes diversity, continuous education and professional awareness — viewing these principles as essential to both institutional growth and responsible legal practice.
By combining experience, specialization and a client-focused mindset, Devin Law & IP positions itself as a trusted legal partner for businesses and individuals navigating today's evolving legal landscape. Alongside its Istanbul headquarters, the firm manages trademark and patent portfolios across multiple jurisdictions through its attorneyship practice — handling filings, oppositions, renewals and enforcement before TÜRKPATENT, EUIPO and WIPO.
Values
Why Choose Us
Legal Expertise
Our team brings a wealth of knowledge and experience across various industries, enabling strategic legal advice and actionable insights that help clients thrive in a competitive landscape.
Client-Focused Approach
We prioritize the unique legal needs and objectives of our clients, delivering personalized solutions tailored to their specific goals and challenges.
Innovative Legal Solutions
We embrace innovation and leverage modern legal technologies to develop creative solutions — staying ahead of industry trends so clients can seize new opportunities and overcome challenges.
Commitment to Sustainability
We are dedicated to helping clients adopt sustainable legal practices that benefit both their businesses and the world around them.
Strategic Perspective
We approach legal matters with a strategic mindset, aligning legal solutions with business objectives to support sustainable growth and informed decision-making.
"Smart approaches to legal solutions with exceptional service."
Articles and commentary from our team on intellectual property, media, data protection and regulatory developments — practical analysis of the decisions, legislation and market practice shaping Turkish and international law.
52 articles · 14 shown
202652 articles
Maritime & IP
Collision in the Sea of Marmara: Civil and Criminal Liability in Maritime Casualties
Taking the ship casualty off Silivri as its point of departure, this article examines the provisions governing collision, the scope of liability in damages, the operation of the criminal investigation, the administrative casualty investigation and the steps that must be taken in the first days following a casualty.
Şevval Ezgi Demir15 September 2026
Media & Advertising
Advertising Board Decisions — Meeting No. 366: Platform Liability, Trademark Use and Price Transparency
A sectoral and thematic review of the decisions published in respect of the Advertising Board's meeting of 12 February 2026 and numbered 366, covering platform liability, price transparency, health and education promotions, and access-blocking decisions against illegal betting advertisements. The note assesses the compliance risks arising from the Board's administrative fines and suspension penalties.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
Media & Advertising
Advertising Board Decisions — Meeting No. 367: Right of Withdrawal, Comparative Claims and Health Connotations in Product Names
A sector-by-sector review of the decisions published in respect of the Advertising Board's meeting of 12 March 2026: e-commerce membership terminations tied to the right of withdrawal, comparative claims by crypto-asset platforms, and a three-month precautionary suspension for advertising continued despite prior sanctions. Compliance risks and administrative fines across the communications, finance, food, cosmetics and tourism sectors are assessed from a legal standpoint.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
Media & Advertising
Advertising Board Decisions — Meeting No. 368: Sanctions for Repeated Infringements, Interface Design and Superiority Claims
The decisions published in respect of the Advertising Board's meeting of 9 April 2026 and numbered 368 signal escalating sanctions: an advertiser that maintained its claims despite earlier penalties received an administrative fine of TRY 39,916,524. This note assesses the compliance risks arising for the communications, e-commerce, cosmetics, healthcare, finance and tourism sectors, from pre-selected payment options to indirect superiority claims.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
At its meeting of 14 May 2026 (No. 369), the Advertising Board imposed administrative fines exceeding TRY 7 million in total on three operators for 5G advertisements published before commercial launch, ruled on the merits in the 'Bank of the Mosts' campaign, and treated pre-selected paid services in online sales as an unfair commercial practice. This note assesses the sanctions across the communications, e-commerce, food, alcoholic beverage and health sectors from a compliance-risk perspective.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
Media & Advertising
Advertising Board Decisions — Meeting No. 370: Transitional Period in Health Promotion Legislation, Use of Trademarks and Logos, Denigrating Advertising
The Advertising Board's meeting of 11 June 2026, numbered 370, addressed the transitional application of the health promotion rules, e-commerce and retail campaign practices, denigrating advertisements and precautionary measures against visa intermediary services. With administrative fines reaching TRY 1,083,706, the decisions underline the need for a sector-by-sector review of advertising compliance.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
Media & Advertising
Advertising Board Decisions — Meeting No. 371: Disparaging Advertising, Consistency Between the Principal Claim and Its Exceptions, and the Boundary Between News and Advertising
At its meeting of 16 July 2026 (No. 371), the Advertising Board imposed a fine exceeding TRY 3.1 million on an operator's advertisement film found to disparage competitors through humour, scrutinised the consistency between spoken claims and subtitle exceptions, and continued to sanction the promotion of attorney-only services under the name of consultancy. This note assesses the decisions sector by sector, with a focus on compliance risks and sanctioning practice.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
Data Protection
Turkish Data Protection Board Decisions — August 2026: Principle Decisions, Data Processing for Marketing Purposes and Workplace Surveillance
A thematic review of the Turkish Personal Data Protection Board's summer 2026 principle decisions and the decision summaries published on 10 August 2026, with a focus on compliance risk: the ban on biometric time tracking, administrative fines for marketing-related data processing, workplace camera surveillance, and data controllers' obligations in handling data subject applications.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
Competition
Turkish Competition Board Decisions — June–August 2026: Conditional Clearances, the Commitment Procedure and New Investigations
An analysis of the Turkish Competition Board's decisions announced between June and August 2026: conditional clearances in the A101–CarrefourSA, Paramount–Warner Bros. Discovery and Cargill–PNS acquisitions, investigations concluded through the commitment and settlement procedures, and cartel fines exceeding TRY 3.6 billion in the automotive tyre sector. The note offers practice-oriented observations on merger notifications, the design of commitment packages and the management of investigation risk.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
IP Litigation
Trademark Invalidity Actions in Türkiye: Grounds, Acquiescence and the Difference from Administrative Revocation
A registered trademark is not always safe. A defect that existed at the moment of registration can lead to the mark being declared invalid by court judgment. The invalidity action is the vehicle for raising that defect. The Industrial Property Code No. 6769 governs the grounds of invalidity, the persons entitled to sue, and the loss of rights through acquiescence. This article examines the invalidity regime and how it differs from the administrative revocation route.
Uğurcan Tekin · İnci Özçilsal28 August 2026
Trademark
Proof of Use in Turkish Trademark Oppositions: The Five-Year Test
Under Article 19/2 of the Turkish Industrial Property Code, an opponent whose trademark has been registered for more than five years must, upon the applicant's request, prove genuine use of that mark in Türkiye. Where proof fails, the opposition fails with it. This article examines how the proof-of-use mechanism works, what counts as genuine use, and how both sides should prepare for it.
Uğurcan Tekin · Alican Tekin28 August 2026
Trademark
Trademark Licence Agreements under Turkish Law: Exclusive and Non-Exclusive Licences Compared
A trademark licence is the principal tool for monetising a mark without parting with it. Yet licence relationships built without regard to the licensing provisions of the Industrial Property Code No. 6769 expose both licensor and licensee to serious risk. This article covers the types of licence, the written-form requirement, recordal with the registry and the licensee's standing to sue.
Uğurcan Tekin · Alican Tekin28 August 2026
Trademark
Bad-Faith Trademark Filings in Türkiye: The True Owner's Toolkit
Those who try to register someone else's mark, a sign learned through a business relationship, or a name known in the market are treated as bad-faith applicants under Turkish trademark law. The Industrial Property Code No. 6769 keeps both the opposition and the invalidity route open against them. This article examines the concept of bad faith, its typical patterns, and the legal tools available to the true owner.
Uğurcan Tekin · İnci Özçilsal28 August 2026
Trademark
Protection of Well-Known Trademarks in Türkiye: When Does Protection Cross Class Boundaries?
Trademark protection is, as a rule, confined to the goods and services covered by the registration. For well-known marks, the Industrial Property Code No. 6769 crosses that boundary through two distinct mechanisms. This article examines the protection of well-known marks within the meaning of the Paris Convention and the beyond-class protection tied to reputation acquired in Türkiye, and sets out the differences between the two.
Uğurcan Tekin · Beyza Erdemir28 August 2026
Data Protection/Insights
Generative Artificial Intelligence in the Workplace: Risks, Responsibilities and Compliance Strategies
The integration of generative artificial intelligence technologies into business processes has accelerated significantly in recent times, and the tendency of employees to make use of these tools in their daily workflows has increased markedly. Generative AI systems are widely used in business life for the speed and efficiency advantages they provide in areas such as text generation, data analysis, translation, software development and content creation.
Nevertheless, the use of these technologies — particularly through third-party platforms and outside institutional supervision mechanisms — brings with it significant risks in terms of data security, the protection of personal data and the confidentiality of trade secrets.
Indeed, all data entered by employees into generative AI tools constitutes, in most cases, a personal data processing activity; moreover, such data may be transferred to servers located abroad. This gives rise to obligations for data controllers under Law No. 6698 and requires compliance processes to be reassessed. Uncontrolled and unaware use in particular — known as 'Shadow AI' — can lead to a loss of supervision over an organisation's processing activities and increase the risk of legal liability.
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The General Scope of Generative AI Tools
As explained in Article 4 of Law No. 6698, all data processing activities carried out through artificial intelligence tools must be lawful and conducted in accordance with the rules of good faith, must be processed for specified, explicit and legitimate purposes, and must be relevant, limited and proportionate to the purposes for which they are processed.
Generative artificial intelligence refers to AI systems trained on large-scale datasets that can produce content in various formats — text, image, video, audio or software code — in response to prompts or commands provided by the user. As examined in detail in the Authority's announcement, unlike traditional approaches which mostly perform classification or prediction on existing data, these systems have the capacity to create new content similar in nature to human-generated material, on the basis of statistical patterns.
Because entering data into generative AI tools constitutes, in most cases, a processing and transfer activity within the meaning of the Law, the processing conditions under Article 5 and the additional protective mechanisms provided under Article 6 for special categories of personal data must be assessed separately.
02
Categories of Use in the Workplace
Today, the use of generative AI in workplaces largely occurs through services developed by third parties outside the organisation and offered via publicly accessible platforms. The application categories to which employees most frequently resort in order to optimise their work processes and increase their efficiency are as follows.
Chat-based interaction applications — systems used for answering complex questions and obtaining information through dialogue
Software and coding assistants — tools providing support in code writing, debugging and technical documentation in software development processes
Translation and content generation services — platforms for translating texts into different languages, drafting e-mails and restructuring existing content
Moreover, since the great majority of these tools provide services through servers located abroad, entering data into such systems may be assessed as a cross-border data transfer within the meaning of the Law. In that case appropriate transfer mechanisms must be established under Article 9.
Shadow AI use spreads faster than the policies written to govern it.
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Shadow AI and Risk Analysis
Shadow AI refers to generative AI tools used by employees in business processes outside the organisation's knowledge, approval or institutional supervision. This generally arises from employees' motivation to save time, reduce routine work and improve output quality. Although Shadow AI resembles traditional 'Shadow IT' — the use of external cloud storage or devices — it carries far deeper risks, since it can intervene directly in data processing, content generation and institutional decision-making mechanisms.
Within this scope, whether generative AI service providers act as data processors or as independent data controllers must be separately assessed according to the technical and legal conditions of the platform used.
Auditability and accountability — in tools outside institutional monitoring it may become impossible to determine which data was used for what purpose and why particular results were produced, making compliance difficult to demonstrate
Decision quality and accuracy — outputs that have not passed through verification processes may produce erroneous, misleading or biased results, leading to flawed institutional decisions
Intellectual property and trade secrets — sharing source code, strategic plans or trade secrets with external tools may result in their use in model training or in access by unauthorised persons
Information and cyber security — personal devices or insecure integrations widen the attack surface, increasing the risk of data loss and malware
Protection of personal data — risks of unlawful processing of shared personal data, exposure to unauthorised access, or disclosure to third parties through AI outputs
Law No. 6698 applies in every case where personal data is processed, independently of the technology used. Operations carried out through generative AI systems are subject to this legal framework, and compliance with the legislation in these processes is an obligation for data controllers.
“Prohibitive policies may encourage employees toward greater use of Shadow AI; a balanced approach based on direction, calibration and awareness is required rather than strict bans.”
04
Management Approach and Policy Formulation
The Authority makes clear that prohibitive approaches may encourage employees toward greater Shadow AI use. Rather than strict bans, an approach based on guidance, balance and awareness should therefore be adopted. In practice, wholly prohibitive policies do not eliminate employee behaviour but rather drive that use outside institutional supervision — resulting in a loss of institutional visibility and an inability to manage risk.
In order to create a safe and responsible ecosystem of use, the boundaries of generative AI use must first be clearly defined. Which tools may be used, which types of data may appropriately be shared and which use scenarios fall within the scope of prohibition should be set out in a concrete and comprehensible policy document. The accessibility of that policy to all employees, and its design in a manner that will find application in practice, will place generative AI use on a foreseeable footing and contribute to reducing the risks arising from uncontrolled use.
05
Data Security and the Protection of Personal Data
To ensure data security and legal compliance, it is of great importance that employees act carefully in their interactions with generative AI tools in respect of institutionally sensitive information and personal data. The data processing policies, privacy notices and data retention processes of such third-party platforms are frequently standard and general in nature, and carry risks that may result in shared data passing outside the organisation's control. Employees must therefore take these risks into account before sharing data and act with a data minimisation approach.
Within this scope, prompts entered into generative AI tools should as far as possible use anonymised, generalised expressions containing no personal data. The use of distinguishing elements such as personal names, dates and locations should be limited; a higher standard of care should be adopted in particular for data relating to sensitive areas such as health, finance and law. Otherwise the risk arises of personal data being transferred unwittingly to third-party systems and processed outside the organisation's control.
Data minimisation begins at the prompt: anonymised and generalised formulations reduce exposure.
06
Technical and Administrative Measures
Managing the risks associated with generative AI use is not limited to policy formulation; it also requires the implementation of appropriate technical and administrative measures. Limiting access to generative AI tools within a duty- and need-based authorisation model plays an important role in preventing uncontrolled use. Rather than every employee having unlimited access to every tool, an access structure appropriate and proportionate to the nature of the work should be designed.
In addition, measures such as keeping access to external platforms within defined limits, conducting use as far as possible through corporate devices, and applying network-level restrictions where necessary will reduce the organisation's cybersecurity risks. Such controls not only ensure data security but also contribute to keeping generative AI use within a traceable and manageable framework.
Human-in-the-loop review remains the decisive safeguard in workplace AI deployment.
07
Human Oversight and Evaluation of Outputs
Although the outputs offered by generative AI systems have the capacity to produce rapid and practical solutions, unquestioning reliance on those outputs may give rise to various risks. This tendency — expressed in the literature as 'automation bias' — describes users' inclination to accept results produced by a system as error-free. The human-in-the-loop principle must therefore be preserved at every stage of generative AI use.
It must also be borne in mind that generative AI systems can from time to time produce content that is contrary to fact yet persuasive — a phenomenon known as hallucination. Outputs obtained should be treated not as final decisions but as supporting elements contributing to the assessment process. Particularly in matters capable of producing legal, technical or financial consequences, generative AI outputs must be checked against human judgement and verified where necessary.
08
Training and Institutional Awareness
The safe and effective use of generative AI technologies in institutional processes is possible not only through technical measures but also through increasing employee awareness. Regular training should therefore be provided to employees regarding the risks associated with generative AI use, correct methods of use and the rules of institutional policy. Through such training, employees will develop not only tool-use skills but also the capacity to anticipate risks and make correct decisions.
It is likewise important to establish feedback mechanisms through which problems encountered in practice, doubts and possible breaches may be shared. Such mechanisms enable the organisation to develop its generative AI policy dynamically and to respond rapidly to needs arising in practice.
09
Conclusion
Generative AI is now part of ordinary business practice rather than an exceptional technology, and compliance strategy must reflect that reality. The organisations best positioned are not those that prohibit use, but those that define its boundaries clearly, support those boundaries with proportionate technical controls, preserve human judgement over consequential outputs, and maintain the awareness and feedback channels that allow policy to evolve with practice.
Reach our team for your intellectual property portfolio, corporate needs or an ongoing dispute. We respond to every enquiry with a clear assessment of scope, timing and next steps — and we build specialized teams around each matter from day one.
Istanbul Office
Let's talk.
Our offices are located in the Ferko Signature building on Büyükdere Caddesi, at the heart of Istanbul's business district. Whether you are protecting a single trademark or restructuring an international portfolio, the first conversation is always with the team that will actually handle your matter.
For trademark and patent attorneyship services, our dedicated prosecution practice also operates through devinpatent.com — covering filings, renewals, oppositions and portfolio administration before TÜRKPATENT, EUIPO and WIPO.
On Büyükdere Caddesi — the spine of Istanbul's central business district — Ferko Signature places the firm minutes from the courts, TÜRKPATENT liaison offices and the headquarters of the companies we serve.
Transform Traditional Law with a Modern Vision — building your career at Devin Law & IP means leading through complex legal challenges and shaping the future of the industry.
Why Devin
Lead through complex legal challenges. Shape the future of the industry.
We invite you to be part of our innovative vision, create impact with strategic solutions, and elevate your professional journey to the highest level. Join us to demonstrate your legal expertise within a modern and dynamic platform.
At Devin Law & IP, junior colleagues work directly with partners on live matters from their first week — trademark oppositions, litigation strategy, KVKK compliance projects and international portfolio work. Mentoring is structured, feedback is continuous, and responsibility grows with demonstrated ability rather than seniority alone.
To apply, send your CV and a short note describing your interest in working with our firm to info@devinlaw.com.tr. Applications are reviewed on a rolling basis and every candidate receives a response.
Lawyers
Attorneys with litigation or IP prosecution experience who want to work on high-stakes, cross-border matters within specialized practice groups.
Internships
Legal internships for law students and graduates — hands-on exposure to trademark procedures, litigation and data protection projects alongside experienced mentors.
Business Services
Finance, administration and operations roles that keep a modern law firm running with precision.
Independent international directories consistently rank our team among the leading practitioners in intellectual property and media law in Türkiye. Our intellectual property and media practice has been recognised by The Legal 500 EMEA, the WTR 1000, Managing IP's IP STARS and Media Law International in both the 2026 and 2025 editions. Click any ranking below for the full details.
2026Current Edition
The rankings published for the current cycle — across intellectual property and media law.
Five Categories · 2026IP STARS — Managing IP
In the IP STARS 2026 rankings published by Managing IP, Devin Law & IP is ranked in five practice categories in Türkiye — with Uğurcan Tekin and İnci Özçilsal recognised among Türkiye's leading IP practitioners as Rising Stars, supported by eleven client testimonials on prosecution, enforcement and opposition work.
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Recommended · 2026WTR 1000
In the 2026 edition, World Trademark Review's WTR 1000 recognises Uğurcan Tekin individually for trademark protection and international IP strategies — identifying the world's leading trademark professionals through extensive research among clients and peers, including his work on global strategies for multinational corporations and proceedings before WIPO.
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Ranked · EMEA 2026The Legal 500 EMEA
Ranked in the Legal 500 EMEA 2026 edition in Intellectual Property and Media & Entertainment. Uğurcan Tekin is listed as a Next Generation Partner, with İnci Özçilsal and Beyza Erdemir recognised as Key Lawyers — supported by directory commentary and client testimonials on the team's patent, advertising and brand protection work.
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Tier 2 · 2026Media Law International
In its 2026 rankings, Media Law International places Devin Law & IP at Tier 2 of the Türkiye country chapter among the leading law firms for media law, with Uğurcan Tekin named among the Top 10 Recommended Media Lawyers in Turkey — reflecting expertise in digital media regulation, content management and broadcasting standards.
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2025Previous Edition
Recognitions earned in the preceding ranking cycle by the same intellectual property and media practice.
Ranked · EMEA 2025The Legal 500 EMEA
Ranked in the Legal 500 EMEA 2025 edition in Intellectual Property and Media & Entertainment, with Uğurcan Tekin as practice head. The editorial assessment highlighted advisory work for the full spectrum of media stakeholders — from multinational media companies to individual actors, directors and agents — and the team's depth in digital media, online content and data privacy.
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Ranked · 2025Media Law International
In its 2025 assessments, Media Law International recognised the practice as one of Türkiye's leading media law firms, with Uğurcan Tekin selected among the ten recommended media law practitioners in Türkiye.
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Recommended Firm · 2025IP STARS — Managing IP
In the IP STARS rankings published in 2025 by Managing IP, the practice was listed among the recommended firms in Türkiye — international recognition of the breadth of experience and strategic approach the team brings to intellectual property work.
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Recommended Firm · 2025WTR 1000
In the 2025 edition, World Trademark Review's WTR 1000 listed the practice among the recommended trademark firms in the Türkiye ranking — reflecting the team's work on filing strategy, portfolio management and contentious trademark matters for domestic and international clients.