Strategic Legal Solutions For A Global Business World
Strategic Legal Services Tailored for Modern Business — advisory and dispute resolution across intellectual property, media, technology, corporate and regulatory law, delivered by dedicated practice groups from Istanbul for clients around the world.
A Proven Legal Blueprint to Secure What You've Built.
Devin Law & IP is a boutique law firm with over 15 years of combined experience from its founders and partners. The firm operates on principles of transparency, integrity, and shared values, and delivers sustainable legal solutions through dedicated practice groups.
We serve diverse international clients by forming specialized teams with sector expertise. Long-term client relationships, diversity, continuous education and professional development are our core institutional values.
Founded on professionalism, transparency and long-term value creation, the firm combines sector expertise with strategic legal insight — providing clear, practical and result-oriented solutions for businesses and individuals.
Alongside its Istanbul headquarters, the firm manages trademark and patent portfolios across multiple jurisdictions through its attorneyship practice — handling filings, oppositions, renewals and enforcement before TÜRKPATENT, EUIPO and WIPO on behalf of local and international rights holders.
This dual structure — Legal Services on one side and Trademark / Patent Attorneyship Services on the other — allows the firm to combine contentious litigation strength with disciplined portfolio administration, so that every matter is handled by a team specialised in its own field.
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Why Choose Us
Legal Expertise
Professionals with extensive knowledge across industries provide strategic advice and actionable insights. Every matter is staffed by a team with genuine sector experience, so our advice reflects commercial reality rather than abstract theory.
Client-Focused Approach
Personalized solutions tailored to specific client goals through collaborative engagement. We invest time in understanding each client's business model, risk appetite and priorities before shaping the legal strategy around them.
Innovative Legal Solutions
Leveraging modern legal technologies to develop creative, sustainable approaches. From portfolio automation to structured watch services, we use technology to deliver faster and more consistent outcomes.
Commitment to Sustainability
Supporting clients in adopting ethical practices that benefit both business and society. We help build compliance cultures that are durable, defensible and aligned with evolving international standards.
Strategic Perspective
Aligning legal solutions with business objectives for sustainable growth. Advice is always framed as a business decision — with clear options, realistic costs and measurable consequences.
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Legal Services Tailored to Your Business
01
Industrial Property Law
Trademarks, patents & utility models and industrial designs — consultancy, prosecution and litigation before TÜRKPATENT, EUIPO and WIPO.
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02
Intellectual Property & Copyright Law
Copyright, software and related rights under FSEK No. 5846 — from ownership architecture and registration through to piracy enforcement.
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03
Media, Entertainment & Advertisement
Where creative expression meets complex regulation — advertising review, broadcasting compliance, production and talent agreements.
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04
Data Protection, Privacy & Cybersecurity
Defensible governance under KVKK and the GDPR — data mapping, cross-border transfers, breach response and defence before the Authority.
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05
IT & Technology Law
Software, SaaS and cloud contracts, gaming and e-sports, startup financing rounds, e-commerce and fintech regulation, and the legal architecture around artificial intelligence.
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06
Corporate Law & Commercial Advisory
Retainer counsel across every department, commercial contracts, general assemblies, board resolutions, capital structures and shareholder disputes.
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07
Dispute Resolution & Litigation
Commercial and contractual litigation, debt recovery and enforcement, labour defence, white-collar crime, shareholder disputes, lease actions, mediation and arbitration.
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08
Maritime, Yachting & Shipyard Law
Superyacht newbuilds and refits, shipyard operations, yacht design and IP, sale and purchase, flagging, chartering and crew, vessel arrests and marine casualties.
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"From the first spark of creativity to the global protection of your brand."
Advertising Board Decisions — Meeting No. 370: Transitional Period in Health Promotion Legislation, Use of Trademarks and Logos, Denigrating Advertising
5 September 2026 — Read →
Media & Advertising
Advertising Board Decisions — Meeting No. 371: Disparaging Advertising, Consistency Between the Principal Claim and Its Exceptions, and the Boundary Between News and Advertising
5 September 2026 — Read →
Data Protection
Turkish Data Protection Board Decisions — August 2026: Principle Decisions, Data Processing for Marketing Purposes and Workplace Surveillance
5 September 2026 — Read →
Competition
Turkish Competition Board Decisions — June–August 2026: Conditional Clearances, the Commitment Procedure and New Investigations
5 September 2026 — Read →
IP Litigation
Trademark Invalidity Actions in Türkiye: Grounds, Acquiescence and the Difference from Administrative Revocation
28 August 2026 — Read →
Maritime & IP
Collision in the Sea of Marmara: Civil and Criminal Liability in Maritime Casualties
15 September 2026 — Read →
Media & Advertising
Advertising Board Decisions — Meeting No. 366: Platform Liability, Trademark Use and Price Transparency
5 September 2026 — Read →
Media & Advertising
Advertising Board Decisions — Meeting No. 367: Right of Withdrawal, Comparative Claims and Health Connotations in Product Names
5 September 2026 — Read →
Media & Advertising
Advertising Board Decisions — Meeting No. 368: Sanctions for Repeated Infringements, Interface Design and Superiority Claims
Advertising Board Decisions — Meeting No. 370: Transitional Period in Health Promotion Legislation, Use of Trademarks and Logos, Denigrating Advertising
5 September 2026 — Read →
Media & Advertising
Advertising Board Decisions — Meeting No. 371: Disparaging Advertising, Consistency Between the Principal Claim and Its Exceptions, and the Boundary Between News and Advertising
5 September 2026 — Read →
Data Protection
Turkish Data Protection Board Decisions — August 2026: Principle Decisions, Data Processing for Marketing Purposes and Workplace Surveillance
5 September 2026 — Read →
Competition
Turkish Competition Board Decisions — June–August 2026: Conditional Clearances, the Commitment Procedure and New Investigations
5 September 2026 — Read →
IP Litigation
Trademark Invalidity Actions in Türkiye: Grounds, Acquiescence and the Difference from Administrative Revocation
28 August 2026 — Read →
Devin Law & IP · Practice Areas
Our Services
Comprehensive legal services combining sector expertise with strategic legal insight: clear, practical and result-oriented solutions for businesses and individuals. Eight dedicated practice groups cover intellectual property, media and advertising, data protection, technology, corporate matters, dispute resolution and maritime law, for multinational groups and early-stage ventures alike.
Comprehensive legal services combining sector expertise with strategic legal insight: clear, practical and result-oriented solutions for businesses and individuals. Eight dedicated practice groups cover intellectual property, media and advertising, data protection, technology, corporate matters, dispute resolution and maritime law, for multinational groups and early-stage ventures alike.
8 practice groups — move across the panels below to preview, click to open.
01Industrial Property Law
01
Industrial Property Law
Trademarks, patents & utility models and industrial designs, consultancy, prosecution and litigation before TÜRKPATENT, EUIPO and WIPO.
Explore →
02Intellectual Property & Copyright Law
02
Intellectual Property & Copyright Law
Copyright, software and related rights under FSEK No. 5846, from ownership architecture and registration through to piracy enforcement.
Explore →
03Media, Entertainment & Advertisement Law
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Media, Entertainment & Advertisement Law
Where creative expression meets complex regulation, advertising review, broadcasting compliance, production and talent agreements.
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04Data Protection, Privacy & Cybersecurity
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Data Protection, Privacy & Cybersecurity
Defensible governance under KVKK and the GDPR, data mapping, cross-border transfers, breach response and defence before the Authority.
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05IT & Technology Law
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IT & Technology Law
Software, SaaS and cloud contracts, gaming and e-sports, startup financing rounds, e-commerce and fintech regulation, and the legal architecture around artificial intelligence.
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06Corporate Law & Commercial Advisory
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Corporate Law & Commercial Advisory
Long-term external counsel for modern businesses, contracts, corporate governance and continuous regulatory compliance.
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07Dispute Resolution & Litigation
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Dispute Resolution & Litigation
Strategic case planning and disciplined procedural management across commercial, administrative and enforcement proceedings.
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08Maritime, Yachting & Shipyard Law
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Maritime, Yachting & Shipyard Law
Vessel finance, charter parties, cargo claims and marine insurance disputes, advisory across the full lifecycle of maritime operations.
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8 practice groups · hover to preview, click to openLegal Services · Trademark / Patent Attorneyship Services
Devin Law & IP
Our Team
Specialized legal teams handle each matter within their specific field of expertise. Partners, attorneys, specialists and trainees work together across practice groups — combining decades of courtroom experience with modern portfolio management.
Partners & Counsel
Uğurcan Tekin, LL.MPartner / Attorney at Law — Trademark Attorney
Intellectual & Industrial Property, Media Law, IT and Data Protection (KVKK). Legal 500 EMEA 2026 — Next Generation Partner; ranked individually in the WTR 1000 2026, and by IP STARS and Media Law International in both the 2026 and 2025 editions — representing multimedia companies and global brands in high-stakes IP and media litigation.
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Alican Tekin, LL.MPartner — Trademark Attorney
Co-Head of the IP Department — international trademark portfolio management and cross-border projects. Registered trademark attorney advising local and international clients on trademarks, designs and copyright.
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Kadir Karasu, MBAPartner
Intellectual Property, Mergers & Acquisitions and Project Finance. Senior-level advisory on complex, multi-jurisdictional matters, large-scale IP portfolios and advanced financing structures.
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Tevrat TekinCounsel / Attorney at Law
More than forty years of litigation experience — labour law, lease & tenancy, enforcement & bankruptcy and contractual claims before all levels of the Turkish courts.
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Attorneys & Specialists
İnci ÖzçilsalAttorney at Law
Corporate law, contracts, KVKK/GDPR compliance and intellectual property. Legal 500 EMEA 2026 — Key Lawyer; IP STARS 2026 — Rising Star; active in compliance projects, data inventories and trademark prosecution.
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Beyza ErdemirAttorney at Law
IP portfolio management, licensing, designs & patents; KVKK compliance and media law. Legal 500 EMEA 2026 — Key Lawyer. Advises national and international clients and takes an active role in enforcement strategy.
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Şevval Ezgi DemirAttorney at Law
Maritime & shipping law — vessel finance, charter parties, cargo claims and P&I / H&M insurance disputes. Also advises on company formation and commercial agreements across Turkish and foreign legal systems.
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Mehmet Kerem KüçükTrademark & Patent Specialist
Electrical & electronics engineering background — patent drafting, monitoring and evaluation. Combines technical knowledge with legal process across trademark and patent procedures.
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Berkay KizenFinance Specialist
Budget planning, financial analysis and reporting across the firm's operations — bringing an analytical, process-oriented discipline to financial management.
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Legal Trainees
Aleyna KalburcuLegal Trainee
Trademark procedures, KVKK compliance support and general litigation. Studies law on a full scholarship at Istanbul Commerce University.
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Sıla UçarLegal Trainee
Trademark applications, opposition processes and data protection compliance projects. Istanbul University Faculty of Law graduate supporting registration, opposition and defence strategies.
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Devin Law & IP — Istanbul
About Us
From the first spark of creativity to the global protection of your brand — a boutique law firm built on transparency, integrity and shared values, combining Legal Services with Trademark / Patent Attorneyship Services under one roof.
Who We Are
A strong professional culture grounded in transparency, integrity and shared values.
With more than 15 years of combined experience from its founders and solution partners, Devin Law & IP has built a strong professional culture grounded in transparency, integrity, and shared values. The firm concentrates on delivering sustainable legal solutions, forming teams with deep sector-specific expertise, and supporting clients across jurisdictions through a global perspective.
We serve a diverse client base from around the world, operating through dedicated practice groups led by experienced lawyers specializing in distinct areas of law. This structure enables a tailored, strategic approach to complex legal matters while ensuring efficiency and consistency in service delivery.
A strong emphasis is placed on long-term client relationships, supported by a highly qualified and collaborative team. In addition to legal excellence, the firm prioritizes diversity, continuous education and professional awareness — viewing these principles as essential to both institutional growth and responsible legal practice.
By combining experience, specialization and a client-focused mindset, Devin Law & IP positions itself as a trusted legal partner for businesses and individuals navigating today's evolving legal landscape. Alongside its Istanbul headquarters, the firm manages trademark and patent portfolios across multiple jurisdictions through its attorneyship practice — handling filings, oppositions, renewals and enforcement before TÜRKPATENT, EUIPO and WIPO.
Values
Why Choose Us
Legal Expertise
Our team brings a wealth of knowledge and experience across various industries, enabling strategic legal advice and actionable insights that help clients thrive in a competitive landscape.
Client-Focused Approach
We prioritize the unique legal needs and objectives of our clients, delivering personalized solutions tailored to their specific goals and challenges.
Innovative Legal Solutions
We embrace innovation and leverage modern legal technologies to develop creative solutions — staying ahead of industry trends so clients can seize new opportunities and overcome challenges.
Commitment to Sustainability
We are dedicated to helping clients adopt sustainable legal practices that benefit both their businesses and the world around them.
Strategic Perspective
We approach legal matters with a strategic mindset, aligning legal solutions with business objectives to support sustainable growth and informed decision-making.
"Smart approaches to legal solutions with exceptional service."
Articles and commentary from our team on intellectual property, media, data protection and regulatory developments — practical analysis of the decisions, legislation and market practice shaping Turkish and international law.
52 articles · 14 shown
202652 articles
Maritime & IP
Collision in the Sea of Marmara: Civil and Criminal Liability in Maritime Casualties
Taking the ship casualty off Silivri as its point of departure, this article examines the provisions governing collision, the scope of liability in damages, the operation of the criminal investigation, the administrative casualty investigation and the steps that must be taken in the first days following a casualty.
Şevval Ezgi Demir15 September 2026
Media & Advertising
Advertising Board Decisions — Meeting No. 366: Platform Liability, Trademark Use and Price Transparency
A sectoral and thematic review of the decisions published in respect of the Advertising Board's meeting of 12 February 2026 and numbered 366, covering platform liability, price transparency, health and education promotions, and access-blocking decisions against illegal betting advertisements. The note assesses the compliance risks arising from the Board's administrative fines and suspension penalties.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
Media & Advertising
Advertising Board Decisions — Meeting No. 367: Right of Withdrawal, Comparative Claims and Health Connotations in Product Names
A sector-by-sector review of the decisions published in respect of the Advertising Board's meeting of 12 March 2026: e-commerce membership terminations tied to the right of withdrawal, comparative claims by crypto-asset platforms, and a three-month precautionary suspension for advertising continued despite prior sanctions. Compliance risks and administrative fines across the communications, finance, food, cosmetics and tourism sectors are assessed from a legal standpoint.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
Media & Advertising
Advertising Board Decisions — Meeting No. 368: Sanctions for Repeated Infringements, Interface Design and Superiority Claims
The decisions published in respect of the Advertising Board's meeting of 9 April 2026 and numbered 368 signal escalating sanctions: an advertiser that maintained its claims despite earlier penalties received an administrative fine of TRY 39,916,524. This note assesses the compliance risks arising for the communications, e-commerce, cosmetics, healthcare, finance and tourism sectors, from pre-selected payment options to indirect superiority claims.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
At its meeting of 14 May 2026 (No. 369), the Advertising Board imposed administrative fines exceeding TRY 7 million in total on three operators for 5G advertisements published before commercial launch, ruled on the merits in the 'Bank of the Mosts' campaign, and treated pre-selected paid services in online sales as an unfair commercial practice. This note assesses the sanctions across the communications, e-commerce, food, alcoholic beverage and health sectors from a compliance-risk perspective.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
Media & Advertising
Advertising Board Decisions — Meeting No. 370: Transitional Period in Health Promotion Legislation, Use of Trademarks and Logos, Denigrating Advertising
The Advertising Board's meeting of 11 June 2026, numbered 370, addressed the transitional application of the health promotion rules, e-commerce and retail campaign practices, denigrating advertisements and precautionary measures against visa intermediary services. With administrative fines reaching TRY 1,083,706, the decisions underline the need for a sector-by-sector review of advertising compliance.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
Media & Advertising
Advertising Board Decisions — Meeting No. 371: Disparaging Advertising, Consistency Between the Principal Claim and Its Exceptions, and the Boundary Between News and Advertising
At its meeting of 16 July 2026 (No. 371), the Advertising Board imposed a fine exceeding TRY 3.1 million on an operator's advertisement film found to disparage competitors through humour, scrutinised the consistency between spoken claims and subtitle exceptions, and continued to sanction the promotion of attorney-only services under the name of consultancy. This note assesses the decisions sector by sector, with a focus on compliance risks and sanctioning practice.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
Data Protection
Turkish Data Protection Board Decisions — August 2026: Principle Decisions, Data Processing for Marketing Purposes and Workplace Surveillance
A thematic review of the Turkish Personal Data Protection Board's summer 2026 principle decisions and the decision summaries published on 10 August 2026, with a focus on compliance risk: the ban on biometric time tracking, administrative fines for marketing-related data processing, workplace camera surveillance, and data controllers' obligations in handling data subject applications.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
Competition
Turkish Competition Board Decisions — June–August 2026: Conditional Clearances, the Commitment Procedure and New Investigations
An analysis of the Turkish Competition Board's decisions announced between June and August 2026: conditional clearances in the A101–CarrefourSA, Paramount–Warner Bros. Discovery and Cargill–PNS acquisitions, investigations concluded through the commitment and settlement procedures, and cartel fines exceeding TRY 3.6 billion in the automotive tyre sector. The note offers practice-oriented observations on merger notifications, the design of commitment packages and the management of investigation risk.
Uğurcan Tekin · İnci Özçilsal · Beyza Erdemir5 September 2026
IP Litigation
Trademark Invalidity Actions in Türkiye: Grounds, Acquiescence and the Difference from Administrative Revocation
A registered trademark is not always safe. A defect that existed at the moment of registration can lead to the mark being declared invalid by court judgment. The invalidity action is the vehicle for raising that defect. The Industrial Property Code No. 6769 governs the grounds of invalidity, the persons entitled to sue, and the loss of rights through acquiescence. This article examines the invalidity regime and how it differs from the administrative revocation route.
Uğurcan Tekin · İnci Özçilsal28 August 2026
Trademark
Proof of Use in Turkish Trademark Oppositions: The Five-Year Test
Under Article 19/2 of the Turkish Industrial Property Code, an opponent whose trademark has been registered for more than five years must, upon the applicant's request, prove genuine use of that mark in Türkiye. Where proof fails, the opposition fails with it. This article examines how the proof-of-use mechanism works, what counts as genuine use, and how both sides should prepare for it.
Uğurcan Tekin · Alican Tekin28 August 2026
Trademark
Trademark Licence Agreements under Turkish Law: Exclusive and Non-Exclusive Licences Compared
A trademark licence is the principal tool for monetising a mark without parting with it. Yet licence relationships built without regard to the licensing provisions of the Industrial Property Code No. 6769 expose both licensor and licensee to serious risk. This article covers the types of licence, the written-form requirement, recordal with the registry and the licensee's standing to sue.
Uğurcan Tekin · Alican Tekin28 August 2026
Trademark
Bad-Faith Trademark Filings in Türkiye: The True Owner's Toolkit
Those who try to register someone else's mark, a sign learned through a business relationship, or a name known in the market are treated as bad-faith applicants under Turkish trademark law. The Industrial Property Code No. 6769 keeps both the opposition and the invalidity route open against them. This article examines the concept of bad faith, its typical patterns, and the legal tools available to the true owner.
Uğurcan Tekin · İnci Özçilsal28 August 2026
Trademark
Protection of Well-Known Trademarks in Türkiye: When Does Protection Cross Class Boundaries?
Trademark protection is, as a rule, confined to the goods and services covered by the registration. For well-known marks, the Industrial Property Code No. 6769 crosses that boundary through two distinct mechanisms. This article examines the protection of well-known marks within the meaning of the Paris Convention and the beyond-class protection tied to reputation acquired in Türkiye, and sets out the differences between the two.
Uğurcan Tekin · Beyza Erdemir28 August 2026
Copyright/Insights
Authorship of AI-Generated Content under Turkish Copyright Law
Generative AI has become an ordinary instrument of business. Advertising visuals, corporate copy, software code and product designs are now produced with these tools, while the legal question has lagged behind the speed of production: is the resulting content a work in the legal sense, and if it is, who holds the economic rights? The answer is commercially decisive. Content that does not qualify as a work enjoys no copyright protection, and unprotected content may be used freely by anyone, competitors included. Being unable to protect the key visual of a campaign or the launch copy of a product is a concrete commercial weakness. This article assesses the current position under the Law on Intellectual and Artistic Works No. 5846, the Turkish Copyright Act.
One point should be stated at the outset. Turkish law contains no statutory regime specific to AI output. The assessment must proceed from the general provisions of the Copyright Act, and those provisions were drafted with human creativity in mind. That is both the source of the problem and the key to its solution.
The line between tool and producer determines the legal outcome. The nature and intensity of the human contribution must be assessed case by case.
01
The Concept of a Work and the Originality Threshold
The Copyright Act attaches the concept of a work to two conditions (Article 1/B): the content must bear the individual character of its author, and it must fall within one of the statutory categories. The real threshold is individual character, and its definition and scope have been debated intensely in Turkish doctrine. On the broad reading, any intellectual product resulting from a creative activity suffices. On the narrow reading, only products born of serious effort, original in character and capable of establishing a link between the product and its creator cross the threshold. In our view, making protection that easy to obtain damages the balance of interests. Protecting every product that emerges in an ordinary, perhaps accidental way does not encourage true creativity; it obstructs it. For individual character to be accepted, a reasonable perception of a bond between the intellectual product and its creator must arise, and the product must be the result of distinctive work rather than of chance.
The practice of the Court of Cassation gives this framework concrete shape. The settled formula is this: had the work been created by someone else, it would not have been made in the same way and with the same characteristics; individual character is a feature that would emerge only if that particular author made the work (Court of Cassation, 11th Civil Chamber, E. 2020/8509 K. 2022/3996, 24.05.2022; E. 2021/8676 K. 2022/3718, 11.05.2022). The core test, emphasised in case law drawing on Hirsch's classic formulation, is that not everyone could have produced the same work. Quality, by contrast, is not the measure: the product need not be better than its predecessors, for what is sought is the degree of originality, and the assessment is made separately in each individual case. As to authorship, the Act is plain: the author of a work is the person who creates it (Article 8), and Turkish law ties authorship to natural persons. Comparative practice points the same way. The United States Copyright Office has adopted the practice of refusing registration to productions lacking human creativity, and European Union law requires a work to be its author's own intellectual creation.
02
Individual Character in Practice: Selected Examples
The case law has tested this standard across product types. Maps are an instructive example: every kind of map is listed among the statutory categories, but being listed is not enough to be protected, and whether the specific map bears its maker's individual character must be separately established. In architectural projects the test is even sharper. If five different architects commissioned for the same plot would all draw the same project, there is no work, and only unfair competition protection, where its conditions are met, comes into play. If each architect would draw a different project, individual character and copyright protection exist. Adjusting the door, window and room dimensions of an earlier project does not, by itself, create an independent work.
For slogans, the case law imposes strict conditions: using a common everyday phrase as a slogan creates no individual character, and a close bond of attribution between the slogan and its owner, recognised by the public, is required. Compiling existing information has likewise been held insufficient on its own: in a dispute over lecture slides, technical examination established that the content consisted of pre-existing information, and copyright protection was refused. In musical works the principle of partial individual character applies: a general impression of similarity in the listener's ear is not enough for infringement, and a transfer of the elements carrying individual character is required. The common lesson of these examples is this: protection is earned not by falling within a category but by crossing the individual-character threshold.
03
AI as a Tool versus AI as the Producer
The working distinction is this. AI may be used as a tool, in the way a camera serves the photographer or drafting software serves the architect. In that case the creative choices belong to the human: the human sets the concept, selects among generated drafts, and edits, combines and finalises the output. Applying the Court of Cassation's test here clarifies the result. Where anyone entering the same prompt can obtain a similar output, the requirement that not everyone could have produced the same work is not met, and no bond forms between the product and the person. Content generated with a single prompt and used as it came will therefore struggle to qualify as a work. Intensive human contribution changes the picture: the activity of selecting, editing and combining personalises the product, a contribution of that intensity can cross the originality threshold, and the person who made it is the author of the resulting work.
Two settled principles offer guidance in this field. The first concerns compilations. Assembling existing information does not, by itself, create individual character; but where the compilation rests on careful effort and carries arrangement choices peculiar to its maker, the threshold can be crossed. The processing of AI output follows the same logic: using the ready-made output as it stands attracts no protection, while the human work of selecting, filtering and recomposing it can create a protectable product. The second principle is partial individual character. Protection exists only for the parts that carry individual character; yet even partial individual character suffices to make the product a work as a whole. In hybrid productions this principle is decisive: the parts carrying human contribution are protected, the purely machine-generated parts fall outside, and the contract and record-keeping architecture must make that distinction provable.
A further layer of the debate is the distinction between fully and semi-autonomous systems, and comparative law recognises it. The United Kingdom's Copyright, Designs and Patents Act 1988 defines a computer-generated work as one generated by computer in circumstances such that there is no human author. Turkish legislation contains no such definition. Since under the present law individual character can arise only in a natural person, fully autonomous output appears incapable of attracting copyright protection. In our view, that position deserves reconsideration in the face of advancing technology, and granting protection to fully autonomous productions through an exceptional statutory provision would better suit present conditions. In semi-autonomous production, by contrast, the human influence is high both in writing and in applying the code, and individual character should there arise only in the natural person concerned. This distinction is the statutory-level counterpart of the tool-versus-producer distinction described above.
An example makes the originality debate concrete. Ask a person twice, with the same instruction, to draw a purple baby elephant, and the two drawings will differ: the grip of the pen, the lines and the colouring change each time, and creativity enters at precisely that point. Give the same prompt twice to an AI system and it stays, as a rule, within the variety its algorithm permits. Considering that AI cannot form a declaration of intent and operates within the boundaries its creator drew, the conclusion is that individual character in the classical sense does not arise in the machine. At the same time, the limits of the human brain's own capacity for variation are not fully known either, and categorically denying AI any capacity for originality is, in our view, equally unsound. The debate is open at the level of legal policy and awaits resolution by statute.
Proving which side of the line a given output falls on is a matter of records. Which prompts were given, how many drafts were generated, which selections were made and what changes were carried out by hand should all be documented. Those records will be the principal evidence in any future originality dispute. An undocumented production process remains unprovable, however intensive the contribution actually was.
“In AI output, the insurance policy of ownership is the documentation of the production process. Where there is no record, the contribution counts for nothing.”
04
Practical Consequences for Companies
The first consequence concerns work product. The economic rights in works created by employees in the performance of their duties are, as a rule, exercised by the employer (Article 18 of the Copyright Act). But that presumption operates only where a work exists; unprotectable content produced by an employee with a single prompt never enters it. The second consequence concerns client relationships. Agencies and software developers pass their work to clients by assigning economic rights, and where the AI-generated part of the deliverable is unprotectable, the subject matter of the assignment itself becomes doubtful. Declaring the use of AI in service agreements has become important for precisely this reason.
The third consequence is infringement risk. Generative models are trained on existing content, and it is entirely possible for an output to resemble a third party's work. When resemblance turns into an infringement claim, liability as a rule stays with the party that used the content. The risk must be managed contractually: content procured from suppliers should carry warranties as to third-party rights, and for critical campaigns the originality of the output should be separately checked before publication.
05
Contract and Policy Recommendations
Corporate use should rest on a written policy. The policy should determine which tools may be used for which work, and the entry of confidential information and client data into such tools should be separately regulated. Documentation of production processes should be mandatory. Client agreements should state expressly the scope of the AI contribution and the limits of the rights assignment. For assets whose copyright status remains uncertain, alternative layers of protection should be considered: trademark registration can protect slogans and logos, design registration can protect product appearances, and unfair competition rules offer an additional ground against the copying of work product.
06
A Checklist
Put AI use on a written corporate policy, and restrict the entry of confidential information and personal data into the tools.
Document the production process: record prompts, drafts, selections and the changes made by hand.
Keep the human contribution at the centre of production, and do not take single-prompt output into commercial use as it stands.
Add to client and supplier agreements an AI declaration, the scope of the rights assignment and warranties covering third-party rights.
For assets whose copyright status is uncertain, consider trademark and design registration and the protection of unfair competition law.
The legal regime of AI output is not yet settled: there is no statute, and judicial practice is still forming. In this environment of uncertainty, what protects a company is cautious structuring. Documenting the human contribution, drafting agreements in plain terms and activating alternative layers of protection are the measures available today. The uncertainty will one day be resolved by case law or by statute. The company that meets that day prepared is the one whose records and contracts are already in order.
07
Sources
Law on Intellectual and Artistic Works No. 5846, Articles 1/B, 8 and 18; Copyright, Designs and Patents Act 1988 (UK) on computer-generated works
Court of Cassation practice cited: 11th Civil Chamber, E. 2020/8509 K. 2022/3996, 24.05.2022; E. 2021/8676 K. 2022/3718, 11.05.2022; E. 2020/5691 K. 2021/6489, 23.11.2021; E. 2021/2610 K. 2022/6700, 05.10.2022; E. 2012/11315 K. 2014/4768, 12.03.2014; General Assembly of Civil Chambers, E. 2017/7 K. 2020/185, 20.02.2020
Doctrine: Hirsch, Hukuki Bakımdan Fikri Say, Vol. II, Istanbul 1943; Arslanlı, Fikri Hukuk Dersleri II, Istanbul 1954; Ateş, Fikri Hukukta Eser, Ankara 2007; Yavuz/Alıca/Merdivan, Fikir ve Sanat Eserleri Kanunu Yorumu, Seçkin; Çekin, Yapay Zekâ Teknolojilerinin Hukuki İşlem Teorisine Etkileri; Davies, An Evolutionary Step in Intellectual Property Rights, Computer Law & Security Review
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Our offices are located in the Ferko Signature building on Büyükdere Caddesi, at the heart of Istanbul's business district. Whether you are protecting a single trademark or restructuring an international portfolio, the first conversation is always with the team that will actually handle your matter.
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At Devin Law & IP, junior colleagues work directly with partners on live matters from their first week — trademark oppositions, litigation strategy, KVKK compliance projects and international portfolio work. Mentoring is structured, feedback is continuous, and responsibility grows with demonstrated ability rather than seniority alone.
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Independent international directories consistently rank our team among the leading practitioners in intellectual property and media law in Türkiye. Our intellectual property and media practice has been recognised by The Legal 500 EMEA, the WTR 1000, Managing IP's IP STARS and Media Law International in both the 2026 and 2025 editions. Click any ranking below for the full details.
2026Current Edition
The rankings published for the current cycle — across intellectual property and media law.
Five Categories · 2026IP STARS — Managing IP
In the IP STARS 2026 rankings published by Managing IP, Devin Law & IP is ranked in five practice categories in Türkiye — with Uğurcan Tekin and İnci Özçilsal recognised among Türkiye's leading IP practitioners as Rising Stars, supported by eleven client testimonials on prosecution, enforcement and opposition work.
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Recommended · 2026WTR 1000
In the 2026 edition, World Trademark Review's WTR 1000 recognises Uğurcan Tekin individually for trademark protection and international IP strategies — identifying the world's leading trademark professionals through extensive research among clients and peers, including his work on global strategies for multinational corporations and proceedings before WIPO.
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Ranked · EMEA 2026The Legal 500 EMEA
Ranked in the Legal 500 EMEA 2026 edition in Intellectual Property and Media & Entertainment. Uğurcan Tekin is listed as a Next Generation Partner, with İnci Özçilsal and Beyza Erdemir recognised as Key Lawyers — supported by directory commentary and client testimonials on the team's patent, advertising and brand protection work.
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Tier 2 · 2026Media Law International
In its 2026 rankings, Media Law International places Devin Law & IP at Tier 2 of the Türkiye country chapter among the leading law firms for media law, with Uğurcan Tekin named among the Top 10 Recommended Media Lawyers in Turkey — reflecting expertise in digital media regulation, content management and broadcasting standards.
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2025Previous Edition
Recognitions earned in the preceding ranking cycle by the same intellectual property and media practice.
Ranked · EMEA 2025The Legal 500 EMEA
Ranked in the Legal 500 EMEA 2025 edition in Intellectual Property and Media & Entertainment, with Uğurcan Tekin as practice head. The editorial assessment highlighted advisory work for the full spectrum of media stakeholders — from multinational media companies to individual actors, directors and agents — and the team's depth in digital media, online content and data privacy.
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Ranked · 2025Media Law International
In its 2025 assessments, Media Law International recognised the practice as one of Türkiye's leading media law firms, with Uğurcan Tekin selected among the ten recommended media law practitioners in Türkiye.
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Recommended Firm · 2025IP STARS — Managing IP
In the IP STARS rankings published in 2025 by Managing IP, the practice was listed among the recommended firms in Türkiye — international recognition of the breadth of experience and strategic approach the team brings to intellectual property work.
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Recommended Firm · 2025WTR 1000
In the 2025 edition, World Trademark Review's WTR 1000 listed the practice among the recommended trademark firms in the Türkiye ranking — reflecting the team's work on filing strategy, portfolio management and contentious trademark matters for domestic and international clients.